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Topic: Gyro

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

Gyro seeks donations on tax forms

Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco…

Your Company’s Value Hinges More on Emotion Than Data

It's what your clients feel about you, not what they know, that matters

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data. Illustration:…

62% of Execs Rely on Gut Instincts When Forging Partnerships

Study shows business still hinges on relationships

Sixty-five percent of executives say that subjective factors such as company culture and corporate values increasingly make a difference when evaluating partnership proposals, according to a study from The Fortune…

Candid Seat Belt PSAs Show You How to Use a Wheelchair and Change a Colostomy Bag

Gyro assumes you won't buckle up

Here's an unpleasant if novel way to recommend the use of seat belts: Show people detailed instructions on dealing with injuries from not wearing one. Gyro's Dubai office did just that…

The Whole Culture of a Business Should Be Built on Its ‘Why’

How can brands tap into the power of human relevance?

Business. The word used to conjure up dreary images of briefcases and pressed shirts.  Illustration: Sam Brewster But this perception as we know it has shifted radically. Today, the idea of business…

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets

Few are cutting back, per Forbes/Gyro study

There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro. Thirty-nine percent of execs plan…

Tate & Lyle Hires Gyro

Brand consolidates assignments

Food ingredients seller Tate & Lyle has consolidated the global lead role on its creative, media and public relations work at gyro. The brand, which manufactures ingredients like Splenda and Sucralose…

Customers Want Emotional Connections, Not Data

What moves us?

Dad, I have a dream. I want to sell my ideas.” I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children…

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