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Arnold Schwarzenegger Goes Undercover at Gold's Gym in Amusing Charity Video He's getting used to disguises

Given the rough few years he's had lately, it's not surprising Arnold Schwarzenegger might want to be someone else for a while. He's making a habit of it, anyway. The Governator,…

January 22, 2014, 2:50 PM EST

Planet Fitness Parodies the Insanity of Rigorous Fitness Classes at Other Gyms Skip the Pilatatumba

Planet Fitness is back with the latest spot in its campaign against "gymtimidation." This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class…

January 14, 2014, 4:52 PM EST

Working Out at Equinox Will Make You Tough, Naked and a Little Dumb Robert Wyatt shoots W+K ads

Getting ripped at a luxury gym will make you want to get more naked everywhere, says luxury gym Equinox. OK, if your prerequisite for being comfortable getting more naked everywhere is…

January 13, 2014, 3:31 PM EST

Gym Ad Skips the Beautiful Bodies, Goes With a Weathered Biker in His Underwear Virgin Active promotes living 'without fear or restraint'

Fitness chain Virgin Active brings a free-spirited, born-to-be-wild attitude to this minute-long spot, showing a determined guy in underpants riding a motorbike at high speed across a dusty South African…

January 10, 2014, 9:50 AM EST

New York Sports Clubs Urges Kim Jong-un to Blow Off Steam by Exercising Gym chain's latest snarky ad

North Korean strongman lardass Kim Jong-un should take some advice from New York Sports Clubs: "Exercise reduces aggression and makes you more attractive to others. Join today." The gym franchise,…

April 17, 2013, 9:10 AM EDT

Agency Replaces Client's Website With Nasty Letter After Not Getting Paid Frank Jonen hijacks Fitness SF

You may dream about this, but no one ever does it. Until now. Frank Jonen, who runs his own small Web design company, claims he wasn't paid properly by Fitness…

February 14, 2013, 3:32 PM EST

Planet Fitness Sticks Up for Pluto in Open Letter to NASA Interplanetary love from Red Tettemer

Planet Fitness is all about making you feel good about yourself, without all the hard-core B.S. of traditional gyms. That attitude is central to the brand's new ad campaign from…

October 2, 2012, 4:05 PM EDT

The Awesome Chalkboard Musings of a Jersey City Gym Joe D'Allegro's copywriting will stop you in your tracks

The humble sidewalk chalkboard—it's not the most heralded of advertising media. But Synergy Fitness Club in Jersey City, N.J., has elevated its chalkboard musings to an art form. For several…

May 31, 2012, 12:25 PM EDT

Gold's Gym peddles other kinds of strength

This is a nice campaign in a dreary category. Gold's Gym is looking to shed any lingering perceptions that its clientele is mostly steroid-stuffed meathead weightlifters. It had McKinney craft…

January 26, 2011, 10:52 AM EST

Outrun the Grim Reaper at your Crunch gym

An old guy runs on a treadmill. The Grim Reaper runs on the treadmill behind him. Most gyms make you leave your scythe in the locker room. This Crunch Fitness…

December 15, 2010, 9:18 AM EST

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