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Topic: The Guardian

Hannibal Star Hugh Dancy Requires White Noise For the baby, of course

Specs Who Hugh Dancy Age 37 Accomplishments Stars on NBC’s Hannibal as Special Agent Will Graham (Thursdays, 10 p.m.); recently appeared on Showtime’s The Big C and in the films Hysteria and…

April 10, 2013, 6:47 AM EDT

Alphabird, Digimogul: Tell Us Who's Behind the Botnet The CEO of Spider.io speculates on who is behind a massive Web fraud effort

The Chameleon botnet continues to plague the display advertising industry. It hurts even the most savvy advertisers—fraudulently costing them millions of dollars per month. The botnet also hurts premium publishers, as…

March 21, 2013, 2:48 PM EDT

SoundCloud's New Brand Program Could Help Marketers Crack Facebook’s Music Feed Sound-sharing app rolls out ad product in beta

Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of…

March 11, 2013, 9:00 AM EDT

Glue Isobar Gets AKQA's Bailey Aegis shop hires new executive creative director

Aegis-owned Isobar has hired AKQA executive creative director Nick Bailey as the new executive creative director of its U.K. digital shop, glue Isobar. Bailey will oversee creative across glue Isobar's clients,…

January 31, 2013, 4:00 AM EST

Top 10 Commercials of the Week: Jan. 11-18 Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

January 18, 2013, 8:35 AM EST

Ad of the Day: The Guardian The British newspaper wants to own the weekend. No, really, own it

The Guardian wants Britain to know it's taking over the weekend. No, literally taking it over, to the point where Brits will soon be forced to refer to their days off…

January 10, 2013, 1:17 PM EST

This Is What the Digital Election Looks Like The tools that demonstrate the Web's importance to the 2012 election cycle—and maybe its future

The digital election. The Twitter election. First we speculated, then we declared it to be true. Whatever the outcome this evening (or perhaps even days down the road), there is…

November 6, 2012, 5:20 PM EST

NBC's Online Olympics Coverage Raises Hackles Ad placement, streaming woes plague coverage

When you pay $2.2 billion for something, you expect to be able to do what you want with it. When you broadcast the Olympics, however, there's a certain lack of…

July 30, 2012, 3:30 PM EDT

An Ad Tech Firm That's Actually Making Money Retargeter plotting IPO, says president

The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting…

July 24, 2012, 10:47 AM EDT

The Spot: High on the Hogs 'The Guardian' huffed and puffed and made one of the year's best ads. Did it sell papers?

IDEA: Newspapers aren't known for their compelling self-promotion. Yet in the grip of their existential crisis, that's what they need—a riveting argument for their own value, evolution and place in…

May 8, 2012, 12:11 AM EDT

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