Advertisement

Topic: GSD&M

eHarmony Changes Media, Creative Agencies

Move to Ocean Media, Handmade Productions

Matchmaking website eHarmony.com has rekindled its relationship with Ocean Media. After nearly two years of working with Omnicom’s OMD, the online dating site has gone back to its previous media…

The Spot: Frequent Fliers

Southwest Airlines knocks people around to illustrate the perils of business travel

IDEA: You are now free to move about the obstacle course—but be ready to get punched and pushed into a sea of grubby water or a pit of scorching foam.…

Barbasol, Pure Silk Find a New Agency

First ads are expected to break in Q4

A vintage shaving cream brand has found a new home. Barbasol—and sister brand Pure Silk—have landed at GSD&M in Austin, Texas, after a review. The new agency succeeds Xtreme Creative in Phoenix,…

Walgreens Confirms Selection of GSD&M as Lead Creative Agency

Succeeds Downtown Partners in new role

It took a few days, but Walgreens has finally confirmed its selection of GSD&M as its new lead creative agency. The Austin, Texas-based shop beat the Chicago office of mcgarrybowen in…

Walgreens Eyes 2 Finalists for Creative Biz

More meetings expected this month

Two shops remain in the hunt for Walgreens’ creative account, with another round of presentations expected this month. Sources identified the finalists as GSD&M in Austin, Texas, and the Chicago office…

Kohler Co. Selects New Lead Creative Shop

Arnold New York succeeds GSD&M

Kohler Co. has found a new home. The New York office of Arnold has won the home-fixture company’s creative business after a review. The assignment includes traditional and digital advertising that…

Southwest's Semifinalists' List Is Long

At least 8 shops advance in creative review

Southwest Airlines isn't lacking in choice for agencies. At least eight shops have advanced to the visitation round of the airline's creative review. Airline marketing executives chose the shops based on their…

Southwest Mulls New Strategy in Creative Search

RFP cites business growth, copycat rivals

Don’t be fooled by its name. Southwest Airlines is a big national player and, with its $1 billion acquisition of AirTran, will begin to start flying to Mexico and the…

Panera Bread Briefs 4 Contenders

Final pitches slated for late March

The four shops vying to succeed Mullen as Panera Bread’s lead creative agency vary in size, but they have one thing in common: none are in New York. That’s by design…

Kohler Taps SRI To Manage Creative Review

Winner will succeed GSD&M

Select Resources International is the consultancy managing Kohler’s creative review, which is in its early stages.The home fixtures company hopes to complete its search by March. The brand's media spending totaled…

Advertisement