Topic: GSD&M

An Embattled Chipotle Is Looking for a New Creative Agency Partner

The brand is trying to move past its E. coli scare

Fast casual chain Chipotle has begun the process of bringing a new ad agency partner on board to help guide its marketing efforts. The Denver-based company has previously eschewed traditional television…

Ad of the Day: Southwest Airlines Aims High in Mini Musicals From GSD&M

Is that an airport or a dance club?

Who wants a song and dance from their airline? We'll soon find out, thanks to Southwest's glitzy musical ads from GSD&M, part of the carrier's overarching "Transfarency" campaign. Actual airline employees appear…

Aliens Laugh at Silly Human Artifacts in Avocados From Mexico's Second Super Bowl Ad

Including emojis, the dress and Scott Baio

For its first Super Bowl ad last year, Avocados From Mexico journeyed back in time to imagine what the first, prehistoric Super Bowl draft was like. This year, the brand…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Blue Bunny Picks GSD&M as Media Partner for Upcoming Brand Refresh

Texas-based shop will handle planning and buying

Blue Bunny Ice Cream plans a rebranding push this year, and has chosen GSD&M as its lead media partner following a review. The Texas-based Omnicom agency will handle strategy, buying and…

Why Today's Ad Agencies Are Reluctant to Call Themselves 'Ad Agencies'

As services and marketing channels expand, no one wants to sound limited

New-model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; the disruption company. Do these bursts of jargon sound familiar? PepsiCo marketing executive Brad Jakeman earned…

Avocados From Mexico Will Return to the Super Bowl After This Year's Surprise Hit

Brand scored big with 'First Draft Ever' campaign

Avocados From Mexico will make its second Super Bowl appearance, returning to the world's most-watched TV event after enjoying surprise success during the big game in February with an ad…

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…