Topic: Grumpy Cat

The 6 Greatest Spokescats in the History of Advertising

Famous felines that found careers in marketing

If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook…

Ad of the Day: Grumpy Cat Gets Stung by the Honey Nut Cheerios Mascot

Unimpressed by a famous face

Don't let her dour expression fool you. Internet to IRL crossover sensation Grumpy Cat (real name: Tardar Sauce) loves a good marketing opportunity. Since exploding on the scene in 2012, she's…

The Worst Brand Extensions of 2013

What were they thinking?

Grumpy Cat and Friskies Shake Paws in Endorsement Deal

Web sensation is a rising 'spokescat'

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a…

Grumpy Cat Now Has Its Own Branded Coffee Drink, the Grumppuccino

'It's awfully good'

Nothing says "this cultural phenomenon isn't cool anymore" like a branded coffee drink, so Grumpy Cat will have to make peace with being old hat now that it has one.…

Grumpy Cat Is Not OK With You Drinking at Prom

Sour puss frowns upon lushes from Pennsylvania billboard

The curmudgeonly mug of Tardar Sauce, the Internet sensation known informally as Grumpy Cat, has been spotted on an outdoor board promoting a dry prom in Elizabeth, Pa. A picture…

The Winners and Losers of SXSW

Crunching the numbers

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us…

Mashable Unveils New Native 'Social Lift' Ad Unit

Announcement caps off a week of high visibility for the site in Austin

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.  Called Social Lift, the product is a natural…