Topic: Grumpy Cat
Famous felines that found careers in marketing
By Robert Klara on Aug. 12, 2014 - 12:23 PM EDT
If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook…
Unimpressed by a famous face
By Emma Bazilian on Jul. 1, 2014 - 1:20 PM EDT
Don't let her dour expression fool you. Internet to IRL crossover sensation Grumpy Cat (real name: Tardar Sauce) loves a good marketing opportunity. Since exploding on the scene in 2012, she's…
What were they thinking?
By Robert Klara on Jan. 14, 2014 - 12:53 AM EST
Web sensation is a rising 'spokescat'
By Christopher Heine on Sep. 18, 2013 - 11:32 AM EDT
Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a…
'It's awfully good'
By David Kiefaber on Jul. 29, 2013 - 9:50 AM EDT
Nothing says "this cultural phenomenon isn't cool anymore" like a branded coffee drink, so Grumpy Cat will have to make peace with being old hat now that it has one.…
Sour puss frowns upon lushes from Pennsylvania billboard
By Rebecca Cullers on Jun. 6, 2013 - 3:39 PM EDT
The curmudgeonly mug of Tardar Sauce, the Internet sensation known informally as Grumpy Cat, has been spotted on an outdoor board promoting a dry prom in Elizabeth, Pa. A picture…
Crunching the numbers
Mar. 17, 2013 - 11:05 PM EDT
Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us…
Announcement caps off a week of high visibility for the site in Austin
By Charlie Warzel on Mar. 11, 2013 - 3:09 PM EDT
Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd. Called Social Lift, the product is a natural…