Topic: GroupM
After Glam Media launched the culinary social community Foodie in February—around the same time Pinterest blew up—Glam’s chief digital marketing officer Erin Matts noticed something. Foodie’s most popular content—recipes—was attracting a…
Usually Yahoo surprises aren’t exactly a good thing, particularly when CEO-related. Regardless how the company’s latest stunner bears out in the long run, Yahoo shocked the industry on Monday (July…
Yahoo has named Michael Barrett its new evp and chief revenue officer. When Barrett officially rejoins Yahoo early next month—he had a stint as Yahoo’s svp of e-commerce in 1999—he…
Opening up a new front in the war against rogue sites, advertisers and agencies are working with the government to develop a self-regulation program designed to choke off the flow…
How will you and GroupM global CEO Irwin Gotlieb divide responsibilities? It’s a straightforward division of labor. Irwin will concentrate on the big picture, the strategic future, questions as they…
The advertising industry took a major step Thursday in fighting rogue websites that steal copyrighted material and sell counterfeit goods. To cut off the financial support that keeps rogue sites…
As CEO of GroupM’s newly created innovation center GroupM Next, Chris Copeland is tasked with helping his company navigate the fast-moving world of digital media and spot opportunities for its…
Just about everything in the Federal Trade Commission's final privacy report went down as expected for the Internet advertising industry except for one, a new recommendation to give regulators more…
Poor Oprah Winfrey. On the heels of more bad news for her struggling network OWN comes a survey showing Americans aren't quite ready to immortalize her on a U.S. coin…
Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen…
