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Topic: Grey

Grey New York Makes a Splash in the Talent Pool with New TLC Unit

Department will handle casting and talent management

Grey New York is expanding its services by launching a new department focused on a unique sort of skill set: talent management. The agency started Grey TLC—or Talent, Licensing and Casting…

Volvo Finds Another Use for LifePaint: Keeping Kids Safe and Illuminated on Halloween

Innovative product also finds retail distribution

Volvo's LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And now, it's being put to good use on the scariest night of…

Olive Garden Ends 30-Year Agency Relationship With Grey, Hires Mcgarrybowen

Since 1986, chain grew from 4 locations to 800+

With just four locations, Olive Garden barely even qualified as a chain of restaurants when it began working with Grey in 1986. Now, after growing to more than 800 locations,…

5 Reasons a Job in Asia Will Propel Your Creative Career Forward

Gaining hugely marketable insights

As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore and beyond, challenging larger agencies…

This Campaign Finds a Clever Visual Way to Show Our Connection to the National Parks

Grey breaks out the body paint for stirring spot

The National Park Service has a sightseeing stop for everyone, so long as you're wearing body paint to match the scenery you're planning to visit. In this new ad for the…

2 Horrible Cable Companies Merge in DirecTV's Sequel to a Campaign From Years Ago

Grey work picks up where Deutsch left off

Grey New York goes back to the future for DirecTV, revisiting a concept the satellite broadcaster introduced seven years ago in commercials from Deutsch. Those original spots, directed by Christopher Guest,…

Children Born on 9/11 Star in This Uplifting Campaign About the Power of Doing Good

Turning hate into hope

Transformation is the overriding theme of "Born On 9/11," Grey New York's integrated campaign for the nonprofit 9/11 Day organization—featuring PSAs that ask Americans to do at least one good…

Ad of the Day: Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine

Grey London shows where recipes were born

It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception. In Grey London's first work as the lead agency…

'Petite Randy Moss' Is Cable's Latest Victim in DirecTV's New Height-Mocking Ad

Funny, or just mean?

Grey New York plays the height card in a new ad touting DirecTV's NFL Sunday Ticket. The commercial stars Randy Moss, a future NFL Hall of Famer mulling a comeback. In…

How Spongecell Helps Agencies Navigate the World of Automated Advertising

Injecting creativity into programmatic

Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London Speed is king at Spongecell, which takes the…

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