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Topic: Grey Poupon

How Grey Poupon Recut the Mustard CP+B fits old ad that wouldn't die into the brand's new revival

IDEA: Pardon me, are you a brand whose only real equity comes from a campy TV spot made 30 years ago that's been parodied to death in pop culture? Grey…

March 4, 2013, 10:16 PM EST

Samsung and Grey Poupon's Oscars Ads Win on Twitter Sentiment around Apple and Coke's spots wasn't as good, says Networked Insights

Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter…

February 25, 2013, 12:08 PM EST

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