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Topic: Grease Live

How NBC Could Own the Coveted 18-49 Demographic for a Third Year in a Row

Robert Greenblatt on the network's hat trick

NBC won the last two seasons in the adults 18-49 demo, but during last May's upfronts, CBS all but guaranteed it would snatch the demo crown away this season. Instead,…

Grease Live Draws 12.2 Million Viewers, Making Fox's First Live Musical a Hit

Beats NBC's The Wiz in audience and ratings

Fox has chills, and they're multiplying. That's because Grease Live, the network's first foray into the live musical genre that NBC has owned since 2013, was a huge success for…

Fox Finds the Perfect Sponsor for Its 1950s-Era Grease Revival: Coca-Cola

Product placements aplenty in Sunday's live musical

Fox didn't let a little thing like Grease Live's 1950s setting stand in the way of finding a brand partner for Sunday's three-hour live musical event. The network has partnered…

Fox Revs Up a Broadcast Revival of Grease

There are worse things they could do

On the heels of NBC’s hugely successful revival of The Sound of Music, Fox on Monday announced it is prepping a three-hour live production of the musical Grease. Fox’s staging of…

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