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Topic: Gravity

Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit

LG is first featured advertiser

Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology. The ad unit is available starting today on USA Today platforms for both…

Gravity May Help AOL Fix Video Discovery

Product lead Luke Beatty explains logic behind the tech deal

Here's one way that Gravity, AOL's latest technology acquisition, could help the entire Web video industry: fix discovery. The difficulty in finding Web video content, particularly in a world where YouTube…

AOL to Acquire Personalization Tech Firm Gravity

Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

Fun Parody of Gravity Trailer Is Set in That Other Huge, Terrifying Void: an Ikea Store

No one can hear you shop

Few things are more perilous and panic-inducing than getting separated from your companions in an Ikea—an experience that some young filmmakers have now captured in a perfect parody of the…

Sandra Bullock Is Lost in Space, Dracula Is Back and JFK Gets Shot Again [Video]

Mashed up trailers from this weekend's new releases

It's a rare occasion when the two leads of the week's biggest new movie have a combined age of more than 100 years, especially when one of them isn't Woody…

How to Attract Eyeballs to Branded Content

Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

Denis Leary Once Again Strongly Suggests You Buy a Ford F-150

You wouldn't like him when he's angry

For anyone still stinging over Denis Leary's violent and untimely death at the hands of a giant half-lizard guy in the latest Spider-Man flick (oh sorry, were you waiting for…

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