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Topic: Grammys

Arby's Dishes on Awesome Pharrell Williams Tweet It took 'just a few seconds' to write

Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director. But his work only grabbed our attention in the last month…

March 7, 2014, 7:18 AM EST

OMD to Host First Upfront-like Session for Branded Content Projects Dubbed the Final Front

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content…

September 9, 2013, 6:17 PM EDT

These Are the Biggest Hurdles Facing Social TV 2013 could be the breakthrough year

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…

May 13, 2013, 10:25 PM EDT

Target 'Snacks' Around Super Bowl Spend Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

January 21, 2013, 6:54 PM EST

Bing, Viggle to Partner for Second-Screen Grammy Effort Search engine will debut latest TV spot during show

Microsoft’s Bing search engine will partner with mobile app Viggle to interact with viewers during Sunday night’s Grammy Awards. Bing will also air the latest ad from its “Bing Is…

February 10, 2012, 8:00 AM EST

The Black Keys Sue Agency Over Song The tune 'Tighten Up' was used to promote a New Jersey bank

The popular blues-rock duo The Black Keys hammered New York agency Della Femina Rothschild Jeary & Partners with two separate federal lawsuits last week for using their hit song “Tighten Up”…

June 8, 2011, 6:37 AM EDT

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