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Topic: Google

Mobile Ads Will Surpass Print and Radio This Year Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

July 2, 2014, 12:17 PM EDT

Google Boosts Music Offerings With Songza Deal Complements two other services in the space

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube. "Over the coming months,…

July 1, 2014, 7:43 PM EDT

A Look Back at Google's History of Social Media Failures Orkut, Buzz, Latitude, and it's still in the game

In some alternate social media history, the term Crush List is a verb—meaning to elevate a friend to the most prominent position within one’s social network. And somewhere MySpace founder…

July 1, 2014, 4:02 PM EDT

Supreme Court Rejects Google's Appeal Lawsuits allege it violated federal wiretapping law

The U.S. Supreme Court today rejected an appeal by Google, "leaving the company to face lawsuits accusing it of violating a federal wiretapping law by secretly collecting personal data while…

June 30, 2014, 1:46 PM EDT

Marketers Are Ready for Google Android Everywhere From TVs to Watches It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

June 26, 2014, 2:26 PM EDT

YouTube Unleashing the Power of Its Network at VidCon Google hopes to show brands the best of what its online influencers have to offer

YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots. And, it's trying to take center stage at this year's VidCon, where…

June 25, 2014, 12:06 PM EDT

Study: Teens Are Not Fleeing Facebook Youth social media habits may surprise you

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a…

June 24, 2014, 11:48 AM EDT

Google's Acquisition Shows It's Hungry for More Digital Video Advertising Buys mDialog to serve promos across screens

Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as…

June 19, 2014, 1:45 PM EDT

Condé Nast, Publicis, Google Launch Luxury Agency La Maison Vogue design director to oversee content creation

Condé Nast is lending its luxury know-how to a new venture with Publicis Worldwide and Google. Called La Maison, the service will provide luxury clients with consumer insights, content and…

June 19, 2014, 11:03 AM EDT

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad 100 million impressions in two days

Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing…

June 17, 2014, 3:20 PM EDT

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