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Topic: Google

MPA Is Getting Closer to Digital Magazine Ad Standards Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

April 14, 2013, 11:04 PM EDT

AppNexus Dials Up Its Mobile Business Aims to be first enterprise ad tech firm in mobile

Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…

April 10, 2013, 12:00 PM EDT

Austin Is Next Market to Host Google Fiber Ultra-high-speed Internet, 200-channel TV service rolls out in 2014

Google on Tuesday confirmed that it has selected Texas’ capital city as the next market for its high-speed Internet service. Just days after rumors began to circulate that Austin was the…

April 9, 2013, 3:14 PM EDT

How Wired Magazine Changed the Way We Talk About Technology 20th-anniversary issue sneak peek

Imagine a time before smartphones. Before laptops. Before Twitter, Facebook, YouTube and even the mighty Google. A world without Web browsers, when the Internet belonged to universities and going online…

April 7, 2013, 11:15 PM EDT

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps Will it affect marketers' willingness to invest in proprietary applications?

Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home," which was ceremoniously unveiled today with launch partners…

April 4, 2013, 4:53 PM EDT

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

April 4, 2013, 5:00 AM EDT

Google Goes All Out for April Fools' Creates smell-based search and turns YouTube into a contest

What does an Egyptian tomb smell like? Google Nose knows. Ah, April Fools.' You can't believe everything you see, read or, in the case of Google, smell. Google went all out…

April 1, 2013, 10:31 AM EDT

Google Glass: What It's Like to Have 'an iPhone Attached to Your Face' Silicon Valley vet dishes on technology that's been the talk of the industry

For the last several weeks, speculation about what Google Glass could mean to the world has been rampant but access to the wearable technology has been incredibly scarce. Well, a…

March 29, 2013, 3:24 PM EDT

Google Tool Can Calculate What That Mobile Ad Is Really Worth Adidas tested the AdWords-only calculator

Mobile doesn’t get enough credit. That’s largely the reason industry experts cite for mobile advertising’s pitiful pricing, often described as reaping pennies compared to the dimes online ads attract. To…

March 26, 2013, 9:00 AM EDT

Google Chrome Turns Any Website Into a 3-D Marble Maze Game Winning diversion from Google Japan

Google's latest innovation in time-wasting fun—this time out of Japan—is the Chrome World Wide Maze, a browser experiment that turns any Web page of your choosing into a 3-D marble…

March 25, 2013, 2:53 PM EDT

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