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Topic: Google

Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets Fans and brands to benefit

Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese. Just as it did during…

May 27, 2014, 6:07 AM EDT

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

Popular Marijuana Game Gets Pulled by Apple Dude, where's my app?

What a buzz kill, Apple. A popular pot-themed game, Weed Firm, has been removed from Apple’s iTunes App Store. The developer, Manitoba Games, had been riding high in the app charts…

May 21, 2014, 2:56 PM EDT

Google Expands Its Brand Plans With Real-Time Results Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

May 21, 2014, 1:04 PM EDT

Google Beats Apple in List of World’s Most Valuable Brands Brand value highlights tech sector growth

Google, Apple, IBM and Microsoft are the companies that rank the highest in terms of brand value, according to a new study commissioned by WPP and conducted by Millward Brown.…

May 20, 2014, 7:00 PM EDT

Can Indie Ad Agencies Thrive in the Merger Era? Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

May 20, 2014, 6:14 AM EDT

The Hidden Hazards of Online Ads Senate panel focuses on malware

Google, Facebook, Twitter and other Internet ad companies no doubt saw Congress coming when they reinvigorated industry efforts to combat malvertising and protect consumers.  A new report released Wednesday by the…

May 15, 2014, 8:16 AM EDT

Internet Activist Campaign Over Net Neutrality Escalates Will protest of FCC rules become another SOPA?

Internet activists and consumer groups are hoping to mount another Stop Online Piracy Act (SOPA)-like campaign to convince the Federal Communications Commission to adopt ironclad net neutrality rules and abandon…

May 12, 2014, 6:37 AM EDT

Google Thanks Every Teacher on Earth for Helping Kids Discover the Worlds Beyond An unfulfilled dream becomes a lifelong passion

Google thanks "every teacher on Earth" for inspiring students to reach for the stars in this clip that uses space exploration and astronomy as its central theme. Space is a great…

May 9, 2014, 9:36 AM EDT

Here Are the 10 Brands Moms Like Most Right Now Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

May 8, 2014, 6:46 AM EDT

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