Advertisement

Topic: Google

Google Tested 3 Versions of This Honey Maid Ad to See Which Worked Best Online

How a :15, a :30 and a 2:17 compare in boosting certain metrics

It's a fundamental choice for online video marketers: Should you hit viewers with a quick, memorable pitch that's (hopefully) less skippable? Or should you engage them with longer-form content that's…

Gmail's April Fools' Joke Causes Many Users to Send Inappropriately Goofy Messages

'Mic Drop' may have cost one person a job

     Google's April Fools' Day joke went awry and may have cost someone a job.   Next to the "Reply" button in Gmail, the digital giant added a "Mic Drop" button, which…

Google's Swipeable Car Ads Are Turning Search Into a Mobile Showroom

Toyota's happy with early results

Google's Model Automotive Ads let users swipe through images of car interiors and exteriors. Google is continuing to drive home the idea of micromoments by turning auto ads into beautiful, swipeable,…

This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising

Say OK is there for the haters

Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle If you've been to Sundance or South by Southwest this year, you may have come across Say OK's work. The…

Google Wants an Entire Arena of NHL Fans to Play This Mobile Game Against One Another

Chromecast promo targets New York Islanders fans

If you go to any live sporting event, you're bound to see dozens of folks glued to their smartphones during every break in the action. Seeing an opportunity to help…

Ad of the Day: Oscar Viewers Fall in Love With Android's Game of Rock, Paper, Scissors

One of two Droga5 spots for the Google brand last night

The winner for best animated short at Sunday's Academy Awards? When it came to the commercials, it was no contest—as Droga5's adorable "Rock, Paper, Scissors" spot for Android walked away…

What It Means for Consumers and Brands That New York Is Becoming a 'Smart City'

Citywide Wi-Fi offers advertisers flexibility

On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things…

Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business

Jon Kaplan worked at search giant since 2004

Pinterest wants to build out its ad products to compete with digital heavyweights like Facebook and Google, so the site has hired Google's vp of U.S. sales, Jon Kaplan, to head…

iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’

Anne Bologna on infusing creativity into ad tech

Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac Age 58 Adweek: You've been in the industry now for more than 25 years. What is technology in advertising…

More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Not everyone thinks so

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light…

Advertisement