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Topic: Google

Internet Activist Campaign Over Net Neutrality Escalates Will protest of FCC rules become another SOPA?

Internet activists and consumer groups are hoping to mount another Stop Online Piracy Act (SOPA)-like campaign to convince the Federal Communications Commission to adopt ironclad net neutrality rules and abandon…

May 12, 2014, 6:37 AM EDT

Google Thanks Every Teacher on Earth for Helping Kids Discover the Worlds Beyond An unfulfilled dream becomes a lifelong passion

Google thanks "every teacher on Earth" for inspiring students to reach for the stars in this clip that uses space exploration and astronomy as its central theme. Space is a great…

May 9, 2014, 9:36 AM EDT

Here Are the 10 Brands Moms Like Most Right Now Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

May 8, 2014, 6:46 AM EDT

Internet Ad Companies Up the Ante on Ad Scams Tech-support swindles are highlighted in coalition's first report

One big problem with fraudulent ads on the Internet is they keep coming back—and that's not good for either sellers or buyers of digital advertising. Trying a new strategy to combat…

May 8, 2014, 12:02 AM EDT

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

May 6, 2014, 5:43 PM EDT

YouTube Will Let Brands Target Top 5 Percent of Its Videos Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

April 30, 2014, 11:46 PM EDT

Microsoft Tells Advertisers It's Committed to Content With Xbox Shows Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world…

April 28, 2014, 7:18 PM EDT

A Champion for Women in Tech Google’s Eileen Naughton is honored with a Matrix Award

Eileen Naughton has embraced feminism in ways she never thought she would. When she began her career in media, she was hopeful for a world that had moved beyond gender…

April 27, 2014, 8:22 PM EDT

AOL Unveils Self-Serve Native Mobile Ads Claims huge conversion rates in test campaigns

AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog. Some 50 brand advertisers are aboard initially, said a…

April 24, 2014, 9:00 AM EDT

Google's Mobile 'Problem' Squeezes Pricing in First Quarter Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

April 16, 2014, 7:08 PM EDT

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