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Topic: Google

Christmas Shopping Starts in October for 26% of Shoppers Stores respond with earlier discounts

Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are…

October 10, 2014, 12:00 AM EDT

How Did Google Get a Street View of the Arabian Desert? Well, First It Got This Camel Mapping even more of the world

You're lost somewhere on the planet and freaked out for a second. But then, you remember. Uncle Google can lead you home. Or can he? What if you're in the…

October 9, 2014, 10:49 AM EDT

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

October 9, 2014, 9:02 AM EDT

Twitter Sues U.S. Government for the Right to Tell Users About Surveillance The latest tech giant to take on Uncle Sam

Twitter is suing the U.S. government for allegedly violating its First Amendment rights by restricting what the site can tell its users about national security requests from intelligence agencies, reports…

October 8, 2014, 11:26 AM EDT

Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads 72andSunny searches the city

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the…

October 8, 2014, 11:12 AM EDT

Mobile NFL Fans Share via Facebook Far More Than Twitter RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

October 8, 2014, 7:04 AM EDT

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

October 3, 2014, 4:41 PM EDT

Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

Mondelēz Strikes Online Video Deal With Google The snack giant's largest digital media push to date

Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online…

October 1, 2014, 4:05 PM EDT

Google Unveils New Ads Built With Mobile in Mind They instantly adjust for every screen size

Google announced new mobile display formats and tools for advertisers today, making it easier to build campaigns in a multi-screen world.  Among the new offerings will be mobile lightbox engagement ads,…

September 29, 2014, 2:56 PM EDT

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