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Topic: Google

Here Are The 10 Most Innovative Digital Ad Products of 2014 Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

December 26, 2014, 7:08 AM EST

Google Is Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic Famous Footwear, Office Depot are initial testers

Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.  The tech giant is rolling out a…

December 18, 2014, 4:01 PM EST

Top 10 Branded Videos: Victoria's Secret Angels Go Viral by Channeling Taylor Swift Online video builds buzz for fashion show

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift. On Dec. 8, the retailer posted a video…

December 16, 2014, 7:01 PM EST

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

December 15, 2014, 12:33 AM EST

The 5 Most Embarrassing Revelations From Sony's Sprawling Hack Casual racism, star bashing and secret strategies suddenly go public

The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a…

December 13, 2014, 7:01 PM EST

Top 10 Branded Videos: Kristen Bell and Dax Shepard Get Into the Holiday Spirit for Samsung Festive lights and baking galore

Kristen Bell and Dax Shepard pull off a cute, holiday ad for Samsung to grab the No. 1 slot on this week's Adweek/VidIQ top branded video chart. The new ad is…

December 12, 2014, 9:01 AM EST

Kate Spade Wins at Pre-Roll by Letting Anna Kendrick Be Anna Kendrick Holiday campaign thrives on bite-size versions of 'Waiting Game'

Even with the buzz around this year's glossy, over-the-top holiday advertising, sometimes the simple stuff works best—at least that's what Kate Spade thinks about its new campaign with Anna Kendrick. Last…

December 10, 2014, 5:09 PM EST

5 Ways Brands Are Making Their YouTube Ads Unskippable Creating content people want to watch

When we introduced the skip button on YouTube's TrueView advertising four years ago, I'll admit that I wondered whether people would choose to watch ads. Even though I've been a…

December 9, 2014, 1:24 PM EST

Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot Plus, Turkish Airlines taps soccer stars

Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has…

December 4, 2014, 12:19 PM EST

Target Turns Its Stores Into One Big Mobile Game for the Holidays Gives new meaning to smartphone shopping

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed…

December 2, 2014, 8:00 PM EST

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