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Topic: Google

Google's Mobile 'Problem' Squeezes Pricing in First Quarter Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

April 16, 2014, 7:08 PM EDT

Top 10 Reasons Not to Buy Google Glass Consumer Watchdog raises privacy, safety and vanity concerns

Google Glass goes on sale for one day today, stoking fears among privacy hawks that the wearable tech is a menace to consumer privacy. The one-day limited sale is part of…

April 15, 2014, 9:31 AM EDT

You Can Buy Nielsen Ratings on YouTube Starting Next Month OCR product ready to roll with pre-roll ads on Google's ubiquitous video service

Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have…

April 1, 2014, 3:19 PM EDT

Google Plus Just as Popular as Twitter in U.S., Study Says And has more visitors than Instagram, Pinterest

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that…

March 31, 2014, 11:04 AM EDT

Amazon Denies Plans to Launch Free Ad-Supported Streaming Kindle already a fledgling ad platform

UPDATE: E-tailer giant Amazon is contradicting reports that it's set to launch an ad-supported streaming service using its original content (which recently entered a second crowdsourced "season" of new shows)…

March 27, 2014, 5:30 PM EDT

Unilever's Debbie Weinstein Heads to Google Dove 'Sketches' braintrust to help digital giant in Europe

Debbie Weinstein is leaving Unilever for Google, Adweek has learned. Weinstein has served in three international executive roles for the packaged goods giant since 2009, most recently as vp of global…

March 25, 2014, 6:11 PM EDT

PHD's Millennials Talk About Their Generation on Vine Inside the media agency's smart program

The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism…

March 25, 2014, 6:00 AM EDT

Yelp, YP Partner in Local Advertising Deal Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

March 20, 2014, 4:42 PM EDT

Google Interface May Change Smartwatch Game Wearable software becomes available to developers

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant…

March 18, 2014, 3:29 PM EDT

Google and Viacom Finally Bury the Hatchet Lengthy appeals process ends

After years of in-court bickering and appeals overturning appeals, Google and Viacom have finally decided to end their lengthy legal squabble over more than 150,000 clips on YouTube of everything…

March 18, 2014, 12:06 PM EDT

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