Topic: Google

Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

76% change their minds

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today. Fickle to the point that 76 percent of shoppers change their mind about which brand to…

Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability

As a result of its accreditation being suspended

After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a new way for publishers that…

A Simple Visual Trick Shows Google's Evolution From Search Engine to Cellphones

Brand's hardware on display in Droga5 work

The Google search bar is evolving yet again. You might say it's growing up. Or maybe it's growing out. A new spot for Pixel, Google's first self-branded smartphone, puts the iconic…

Google Debuts New Hardware, Including Smartphone and VR Headset, With AI at the Core

'Evolving from a mobile-first to an AI-first world'

Google just unveiled a Silicon Valley armada of products under one unifying flag: artificial intelligence. The tech giant today unveiled a number of new devices including the first Google-branded smartphone, a…

How These 3 Squarespace Sites Are Giving Back to Customers and Communities

From dog adoptions to finding a job

Squarespace, a website-building hub, has partnered with Google to build something beautiful. A new ad campaign focuses on three companies or clients that use Squarespace's services and shows just what…

Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary

Digital giants to develop standards and best practices

The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of…

Google Says It's Continuing to Close the Gap Between YouTube and TV

Two-thirds of viewers pick up their phones during commercials

In its continued battle to prove it can compete—and beat—with the broadcasting behemoths, YouTube says adults are five times as likely to watch video online than they are through linear. After…

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

33 percent jump in search activity

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with…

The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge

Google is sponsoring part of the certificate

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior…

Waze Is Now Offering Native-Style Ads That Put Users in the Driver's Seat

Dunkin' Donuts first to test 'Favorite Brands'

Waze, a navigation app with 65 million monthly drivers worldwide, is introducing an intriguing ad product for Advertising Week, which is taking place in New York through Thursday. The Google-owned mobile…