Advertisement

Topic: Google

Google Doesn't Just Have a New Logo. It Has a Whole New Look for the Mobile Age

Tech giant unveils a flexible collection of colorful icons

Google's branding just got a makeover.   The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital services,…

Can Agencies Win If They Don't Play the Spec Pitch Game?

The pros and cons of creating free work to win work

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders…

YouTube's New Gaming Platform Already Looks Like a Big Hit With Advertisers

Kotex, Wendy's and Taco Bell buy spots

Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like…

Why Alphabet May Spell Good News for Google's Brand

But will it expose underdeveloped projects?

Late Monday afternoon, Google shook up the tech landscape by changing the name of its corporation to Alphabet. Its core advertising and media business—which includes YouTube, digital advertising, Maps and…

Google Tightens How Advertisers Buy YouTube Ads

Could have big ramifications for ad-tech firms

Google wants more control over how advertisers buy YouTube ads. On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic…

Is Google+ Finally Cooked for Good? Agency Execs Aren't So Sure

Marketers weigh in as tech giant pivots social strategy

Google yesterday admitted it was wrong to require Google+ account holders to use the company's other digital products, marking a significant policy departure for its struggling social media hub that…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

YouTube's Top Advertisers Increased Their Spending by 60% in Q2

Google's earnings thrill investors

In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following. YouTube's mobile users…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services

Google, E*Trade, Purina score top marks

A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products…

Advertisement