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Topic: Google

Why Media Agencies Have to Shed Tradition as Fast as Possible

They'll be vital in the post-digital world, but only by looking forward

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those…

3 Ways Marketers Can Meet Today's New Standards for Engaging Consumers

Google's president of the Americas on winning in the attention economy

Every January, I head to CES to meet with the world's leading marketers. We discuss the year ahead and ask ourselves: What's next? What's the future? Margo Georgiadis Well, the future is…

Why CES Is a Key Incubator for Marketing Execs

What happens to brands in Vegas won't stay in Vegas

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest…

IAB Announces Schedule for 2017 Digital Video NewFronts

Hulu, Vice and more will present

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in…

Thanks to Google, You Can Now Take a VR Tour of New York's Holiday Window Displays

Retailers like Macy's and Bloomingdale's are participating

Can't make it to New York to walk along Fifth Avenue to experience the iconic holiday window displays? Google is helping wannabe visitors check them out in virtual reality. The company…

If You Tweet an Emoji at Google's Account, It Will Link to Local Search Results

Looking for a good nearby coffee spot?

Google wants to understand the language of emoji. The tech giant today launched a fun feature that lets people tweet emojis at the brand's Twitter account. For each tweet people send,…

U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success

At 10 years old, the shop is firing on all cylinders

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain…

3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them

They're more sophisticated and covert than ever

Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension. Paul Everton Alex Fine In…

Google Is Introducing Native Video Ads for Mobile Publishers

Also expanding its Exchange Bidding format to mobile apps

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google…

Smart Home Devices Are Giving Brands a Whole New Way to Advertise

Tide, Patrón offer tips through voice assistants

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages…

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