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Topic: Google Glass

Google Interface May Change Smartwatch Game

Wearable software becomes available to developers

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant…

Wearable Tech Is the New Social at SXSW

Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

Facial Recognition Rises to the Fore of Washington's Privacy Debate

Ahead of meeting, Franken asks NameTag to delay launch

Facial recognition is about to become central to the debate about consumer privacy. On Thursday, more than 120 participants representing businesses, social media, advertising, privacy advocates, policymakers—anyone who has an interest…

Federal Agents Descend on Google Glass Wearer

Dragged off in middle of movie for harmless gadget

Federal agents interrogated a Google Glass enthusiast for wearing his computerized eyewear in a movie theater, according to reports. The Department of Homeland Security's U.S. Immigration and Customs Enforcement arm questioned…

Ad of the Day: Samsung Unwraps Awesomely Bad Smartwatch Spot

Meet the Galaxy Geardo

This new Samsung web ad introduces us to a new brand of technology stalker: Meet the Galaxy Geardo. He's the epitomy of what frightens people about the wearable future, made…

Solar Power Firm Shows Google Glass May Not Be So Douchey After All

Plans to equip its entire service tech team with the device

Sullivan Solar Power's field technicians are currently taking turns using its Google Glass device to administer service calls around Southern California. And it is in their interest to absorb the…

Consumer Study Suggests Apple's iBeacon Could Work for Retailers

Says most of us are OK with sharing location

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones. But there has recently been chatter suggesting that the…

This Shop Is Creating Films for Google Glass

Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global

Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

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