Topic: Google AdWords

Why Retail-Minded Marketers Are Intrigued by Pokemon Go's Forthcoming Ads

Cost-per-visit model practically guarantees store visits

Google Adwords, the digital giant's paid search offering, has long been a go-to platform for ecommerce players looking to increase sales. More recently, it has represented a lucrative source for direct-marketing…

YouTube Makes Video Games Easier to Find for Consumers and Advertisers

Brands may be attracted to a dedicated property

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have…

Amazon Sponsored Links Seen as Direct Threat to Google AdWords

E-commerce giant tapping its data for ads

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online,…

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Web interest targeting is a step toward Google's biz model

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook…

Google Expands Its Brand Plans With Real-Time Results

Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

Google's $1,000 Stock Means Billions to Founders' Bank Accounts

It's a good time to be Sergey Brin or Larry Page

$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million…

Study: Smaller Businesses Waste 25% of Google Search Cash

Spend little time tweaking their keywords

Small-to-medium-sized businesses waste 25 percent of their search advertising spend via Google Adwords, a WordStream study has found. The biggest problem is that SMBs only tweak their keyword buys only every…

Google to Bolster Sales Measurement of Search Ads

Aims to show how AdWords affects all digital conversions

Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices. With its new metric called cross-device conversions, Google is aiming to connect the dots…

Tide's Shark Week Twitter Vine Is Bloody Good

Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

YouTube Mobile Ad Sales Triple Over 6 Months

About a quarter of its 1 billion users view videos on smartphones

YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company's…