Google AdWords | Adweek
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Topic: Google AdWords

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Google's $1,000 Stock Means Billions to Founders' Bank Accounts It's a good time to be Sergey Brin or Larry Page

$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million…

October 18, 2013, 2:27 PM EDT

Study: Smaller Businesses Waste 25% of Google Search Cash Spend little time tweaking their keywords

Small-to-medium-sized businesses waste 25 percent of their search advertising spend via Google Adwords, a WordStream study has found. The biggest problem is that SMBs only tweak their keyword buys only every…

October 9, 2013, 3:13 PM EDT

Google to Bolster Sales Measurement of Search Ads Aims to show how AdWords affects all digital conversions

Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices. With its new metric called cross-device conversions, Google is aiming to connect the dots…

October 1, 2013, 8:30 AM EDT

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

YouTube Mobile Ad Sales Triple Over 6 Months About a quarter of its 1 billion users view videos on smartphones

YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company's…

June 6, 2013, 11:12 AM EDT

YouTube CEO Is Cannes Lions Media Person of the Year Before helming online video, Salar Kamangar created Google AdWords

The Cannes Lions International Festival of Creativity has named YouTube CEO Salar Kamangar its Media Person of the Year. Every year, the so-called Oscars of the advertising world bestows this honor…

May 22, 2013, 1:23 PM EDT

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design SVP Sridhar Ramaswamy discusses intersection of ads and shopping

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…

April 29, 2013, 1:44 PM EDT

Facebook Mobile Ads May Get Tap-to-Call Feature Big possibilities for Facebook Home

Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned. While details are scant, a source…

April 18, 2013, 2:44 PM EDT

Google Bringing TrueView Ads to Apps, Games Marks the first time users will be able to skip ads outside video

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday…

February 26, 2013, 1:20 PM EST

Marin Software Positions for First Ad Tech IPO of 2013 Profit-challenged company may benefit from B2B focus

AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…

February 14, 2013, 9:57 AM EST

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