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Topic: Google

Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

And just wait for the millennials to take charge

James Cooper Photo: Alfred Maskeroni Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted. Once closely held in a far country requiring white-shoe…

Not All Bots Are Trying to Rip Off Digital Advertisers

But even the 'good' ones can cost marketers plenty

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…

The 100 Most Influential Leaders in Marketing, Media and Tech

Google's Larry Page tops Adweek's first Power List

Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results…

Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

One switch and it all goes kablooey

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile…

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

Google Search Results Have a Whole New Look Now That Tweets Have Arrived

Twitter finds way to grow audience, starting with mobile search

The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience…

YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

Every inch drives creativity and collaboration

Google is probably Silicon Alley's most famous resident. Taking up a good chunk of New York's Chelsea neighborhood, the tech giant's offices are legendarily swank and sleek. So it's only…

These New Facebook Ads Come With a Call Button to Ring Up Businesses

Going after mom and pop with new features

Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 40 million businesses have Facebook pages, and now they can add the…

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

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