Topic: Google
Display advertising is largely ineffective. Brands aren’t interested and they’re not likely to get on board any time soon. No, the brands are coming online soon—just wait. Those were two competing…
After drawing Google's ire, Microsoft has agreed to include ads in its Windows Phone YouTube app, CNET reported. Google sent Microsoft a cease-and-desist letter earlier this week, demanding the software company…
Google closed deals with the three major record labels earlier this week and beat out competitor Apple by unveiling its subscription music streaming service, Google Play Music: All Access, at…
Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…
Google, setting its sights on the hot digital streaming market dominated by Spotify and Pandora, will launch its own subscription music service. The tech giant is expected to announce the…
Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…
Dylan Casey, most recently product management director at Path, has defected to Yahoo, All Things Digital reported. It is unclear what Casey's role will be at Yahoo, but CEO Marissa…
The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency…
Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…
