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Topic: goodwill marketing

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week

Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

Twitter Gives #OneBoston Message a Big Push

Turns highly visible ad slot over to the hashtag

Around 4:30 p.m. ET on Tuesday, Twitter took the much-circulated hashtag, #OneBoston, and gave it the Promoted Trend slot pro bono. Viewers who click through the ad will see a…

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