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Topic: goodwill marketing

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Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

June 28, 2013, 4:25 PM EDT

Twitter Gives #OneBoston Message a Big Push Turns highly visible ad slot over to the hashtag

Around 4:30 p.m. ET on Tuesday, Twitter took the much-circulated hashtag, #OneBoston, and gave it the Promoted Trend slot pro bono. Viewers who click through the ad will see a…

April 16, 2013, 5:52 PM EDT

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