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Topic: Goodby Silverstein & Partners

How Winning a Cannes Lion Changes Your Life (and How It Doesn't)

Victors describe life after taking home advertising's top trophy

Whether it stokes your ego into a raging inferno or just gathers dust on a shelf, a Cannes Lion will set your life on a new path. But which path?…

Ray Parker Jr. Wants to Sing Your Mom a Song About Milk for Mother's Day

Making milk a more digital brand with #SongsForMoms

Goodby, Silverstein & Partners—which created the original "Got Milk?" campaign in 1993—are taking the California Milk Processor Board brand digital, launching a new Mother's Day campaign today on Facebook and Twitter. Through…

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

First step in founders' succession plans

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby…

Indie San Francisco Agency Hires a Former Goodby Silverstein Exec

Harold Sogard is the new president of The Hive

Harold Sogard is back in the Bay Area ad business. The former, long-time ad exec at Goodby Silverstein & Partners is now president of The Hive, a San Francisco creative boutique whose…

Here's One Star-Studded Super Bowl Effort You Probably Missed Sunday Night

Goodby Silverstein's radio spot promotes 50 Fund

With his latest Super Bowl effort, Goodby Silvertsein & Partners co-chairman Rich Silverstein said he's never worked with so many celebrities on a Big Game spot before. No, you didn't…

Ogilvy Gets Back Into the Beer Business

Adds Corona Light, Modelo Especial after a review

The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011. Meanwhile, Horizon…

New York Post Dares You to Ignore Its New Ads

'Made You Look' work from Goodby, Silverstein N.Y.

It's as true in the New York Post's advertising as it is in the tabloid's in-your-face editorial content: "A good headline kicks you in the eyeballs." The Post hasn't advertised…

What Would Jeff Goodby Do If He Were a CMO?

GSP founder shares some survival skills

Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog…

Goodby Silverstein's NY Outpost Lands First Major Account

Newspaper chooses agency in a moment of symmetry

In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the…

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