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Topic: Goodby Silverstein & Partners

Comcast Lets You Relive Classic Movie Moments in New Oscars Campaign

Goodby Silverstein & Partners created product-focused work

Everyone loves movies—and it's safe to say that Oscars viewers could use a quick refresher on the history of the Academy Awards, which have always been a magnet for both…

What a CMO Looks Like When He Knows His Super Bowl Ad Was a Total Waste

Adobe punks the Big Game again

Are you going all in with a TV buy on the Super Bowl without a proper accompanying data-driven digital strategy to really take advantage of that flood of viewer interest?…

Outdoor Apparel Brand Marmot Will Introduce Its Furry New Mascot at Super Bowl 50

Teaser clips set stage for GS&P campaign

Marmot wants to bring things back to nature in its first-ever Super Bowl ad. The outdoor apparel and gear retailer's campaign comes from Goodby, Silverstein & Partners, which won the business…

How This Creative Agency Plans to Take Digital to the Next Level

Just don’t call it content, says David&Goliath's Mike Geiger

Specs Current gig Managing partner, chief digital officer at David&Goliath Previous gig President and chief integration officer at JWT North America Twitter @tastytruth Age 48 Adweek: You're responsible for building the agency's digital practice. How are…

iOS 9's Puzzling Eye Emoji Is Explained: It's the First Ever Made for a Social Cause

Adobe, GS&P, Ad Council break sweeping anti-bullying campaign

A number of anti-bullying campaigns have rolled out in recent years, with most of the messaging aimed either at the victims or the bullies themselves. But now, Adobe is teaming…

Doritos Has Launched Limited-Time Rainbow Chips in Support of the LGBT Community

All proceeds go to the It Gets Better Project

Now it's not just Skittles that wants you to taste the rainbow.   Today, Doritos launched its product celebrating LGBT pride: Doritos Rainbows, created in partnership with the It Gets Better…

How Winning a Cannes Lion Changes Your Life (and How It Doesn't)

Victors describe life after taking home advertising's top trophy

Whether it stokes your ego into a raging inferno or just gathers dust on a shelf, a Cannes Lion will set your life on a new path. But which path?…

Ray Parker Jr. Wants to Sing Your Mom a Song About Milk for Mother's Day

Making milk a more digital brand with #SongsForMoms

Goodby, Silverstein & Partners—which created the original "Got Milk?" campaign in 1993—are taking the California Milk Processor Board brand digital, launching a new Mother's Day campaign today on Facebook and Twitter. Through…

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

First step in founders' succession plans

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby…

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