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Topic: Golf

Nike's New Tiger Woods Ad Says More About Us Than Him

Yet another twist in the kind of narrative we crave

Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's…

Rory McIlroy and Tiger Woods Trade Shots for Nike Golf

W+K spot echoes other sports-rivalry ads

Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The…

Mendelsohn Affluent Survey: Small Networks, Big Spends

Tiny nets like Ovation and Tennis Channel overdeliver to overspenders

The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans…

'Golf Digest' Teams With GolfLogix to Create Personalized E-Mags

Golf Digest Live tailors content to a user's performance

Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest is taking that concept a step further with the launch of Golf…

FedEx Saves Face for Golf-Loving Metalheads

BBDO manages to make club delivery entertaining

If Alice Cooper has taught us anything—which is highly debatable, I'll admit—it's that freaky, leather-clad rockers with reputations for raising hell really just want to play golf. So you have…

Golf Titles Gear Up for Masters Tournament

'Sports Illustrated,' Condé Nast magazines pushing special content

March Madness may be the big news in sports at the moment, but for golf fans across the country, it’s all about April—and the Masters. The tournament, which takes place…

Ad of the Day: Callaway

Golf isn't as boring when you're whacking balls off a Las Vegas skyscraper

Sports ads are supposed to be fun. Whether it's a guy in Nikes making an impossible basket or a girl in Adidas racing to the finish line, there's always an…

Ad of the Day: FedEx

Shipping your golf clubs is supernaturally easy in BBDO's latest

Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied…

EA Sports Made a Great Early Bet With Rory McIlroy

Nike might want him now, but EA Sports was the brand that bet early on Rory McIlroy, the young golfer from Northern Ireland who won the U.S. Open this weekend—following…

NBC Apologizes for 'Under God' Blunder at U.S. Open

'Indivisible' and 'one nation' got the ax, too

NBC is apologizing for a controversial blunder made during its U.S. Open broadcast. The network opened its Sunday coverage of the golfing event with a patriotic pre-taped segment that featured…

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