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Topic: Golf

How Is Bubba Watson's Hovercraft Golf Cart Not an April Fools' Joke? Masters champ has coolest ride ever

At first glance, it looks like it has to be a prank. But despite being released suspiciously close to April Fools' Day, Bubba Watson and Oakley insist that the new…

April 3, 2013, 11:22 AM EDT

Nike's New Tiger Woods Ad Says More About Us Than Him Yet another twist in the kind of narrative we crave

Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's…

March 27, 2013, 9:16 AM EDT

Rory McIlroy and Tiger Woods Trade Shots for Nike Golf W+K spot echoes other sports-rivalry ads

Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The…

January 16, 2013, 9:14 AM EST

Mendelsohn Affluent Survey: Small Networks, Big Spends Tiny nets like Ovation and Tennis Channel overdeliver to overspenders

The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans…

September 27, 2012, 11:45 AM EDT

'Golf Digest' Teams With GolfLogix to Create Personalized E-Mags Golf Digest Live tailors content to a user's performance

Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest is taking that concept a step further with the launch of Golf…

August 16, 2012, 9:36 AM EDT

FedEx Saves Face for Golf-Loving Metalheads BBDO manages to make club delivery entertaining

If Alice Cooper has taught us anything—which is highly debatable, I'll admit—it's that freaky, leather-clad rockers with reputations for raising hell really just want to play golf. So you have…

August 2, 2012, 8:26 AM EDT

Golf Titles Gear Up for Masters Tournament 'Sports Illustrated,' Condé Nast magazines pushing special content

March Madness may be the big news in sports at the moment, but for golf fans across the country, it’s all about April—and the Masters. The tournament, which takes place…

March 12, 2012, 10:50 AM EDT

Ad of the Day: Callaway Golf isn't as boring when you're whacking balls off a Las Vegas skyscraper

Sports ads are supposed to be fun. Whether it's a guy in Nikes making an impossible basket or a girl in Adidas racing to the finish line, there's always an…

February 16, 2012, 2:44 PM EST

Ad of the Day: FedEx Shipping your golf clubs is supernaturally easy in BBDO's latest

Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied…

August 10, 2011, 10:13 AM EDT

EA Sports Made a Great Early Bet With Rory McIlroy

Nike might want him now, but EA Sports was the brand that bet early on Rory McIlroy, the young golfer from Northern Ireland who won the U.S. Open this weekend—following…

June 20, 2011, 12:04 PM EDT

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