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Topic: Golf

Fox Sports Grabs Rights to Golf’s U.S. Open

High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

TaylorMade Golf Taps Eleven Inc.

Creative win comes after review

Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif.  TaylorMade, the No. 1 seller…

Rory McIlroy Battles a Robot in Chipper Ad for Golf's European Tour

Who'll get taken to the cleaners?

This ad for golf's European Tour pits Northern Irish phenom Rory McIlroy against a wise-cracking golf-ball-hitting robot named Jeff in a contest to see who can chip the most balls…

No, Seriously, Golf Is a Real Sport, Says Nike's New Tiger Woods Ad

At least one golfer is in great shape, anyway

Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a…

Tiger Woods' Road Back to Golf's Spotlight

He didn't win at Augusta, but he's back on everyone's radar

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National. Instead, Australian Adam Scott wore the…

How Is Bubba Watson's Hovercraft Golf Cart Not an April Fools' Joke?

Masters champ has coolest ride ever

At first glance, it looks like it has to be a prank. But despite being released suspiciously close to April Fools' Day, Bubba Watson and Oakley insist that the new…

Nike's New Tiger Woods Ad Says More About Us Than Him

Yet another twist in the kind of narrative we crave

Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's…

Rory McIlroy and Tiger Woods Trade Shots for Nike Golf

W+K spot echoes other sports-rivalry ads

Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The…

Mendelsohn Affluent Survey: Small Networks, Big Spends

Tiny nets like Ovation and Tennis Channel overdeliver to overspenders

The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans…

'Golf Digest' Teams With GolfLogix to Create Personalized E-Mags

Golf Digest Live tailors content to a user's performance

Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest is taking that concept a step further with the launch of Golf…

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