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Topic: Golden State Warriors

Warriors-Cavs Finale Is the Most-Watched NBA Game Since Michael Jordan Era

ABC broadcast surpasses 30 million viewers

Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak. Sunday night's thrilling finish to the 2016 season was the…

What Makes This Year's NBA Finals Rematch So TV Friendly?

Play-by-play veteran Mike Breen on Curry and LeBron

Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the…

How Facebook Data Is Helping the Golden State Warriors Sell Tickets

The team's digital game is nothing but net

The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding. The NBA's reigning champions, who advanced to the Western Conference Finals last…

Golden State Warriors Tally Another Win With This Great Branding Work for the Playoffs

GS&P has team's number

The Golden State Warriors have got game in the branding world, too. The NBA champions recently hired San Francisco agency Goodby Silverstein & Partners to whip up some cool branding work…

How the NBA's TV Partners Have Cashed In On the Warriors' Historic Season

Kobe's farewell bumped to ESPN2 as Golden State goes for 73rd win

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base…

As NBA Moves Into Prime Time, ABC Hopes to Turn Sleepy Saturday Night Into a Slam Dunk

Get ready to see basketball every night of the week

Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV. The networks have seen ratings hits with everything…

NBA Star Creates Buzz With His Popular Twitter Scavenger Hunts

Golden State’s social media-savvy Harrison Barnes

Specs Who Harrison Barnes Age 21 Accomplishments NBA player (small forward with the Golden State Warriors); former UNC Tar Heel; 2011 ACC Rookie of Year Base Oakland, Calif. What’s the first information you consume in…

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