Topic: global media review
Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is in…
Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…
Horizon Media has won a global media review that began with six agencies before narrowing to three and then two. Siemens Enterprise Communications selected Horizon to handle the planning and buying…
Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages. The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives in…
