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Topic: Global marketing

8 Data Points That Marketers Need to Know About China's Biggest Mobile Player

A peek under the hood of WeChat owner Tencent

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of. Considering the Chinese…

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries

Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

CMO Council Report: Marketing Budgets on the Upswing

Execs eye big increases in digital spend, while TV growth could slow

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium…

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