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Topic: Gillette

5 Brilliantly Faked Viral Ads That People Still Keep Thinking Are Real

Years later, they're still getting passed around

Sometimes even the smartest people you know can share something fake in social media, and correcting them is one of the few joys of being an ad geek.  We've compiled some…

Gillette Innovation Explodes With Iron Man, Hulk, Captain America and Thor Razors

Fun spoof of category's clichés

Maybe you've let your beard get a bit grimy—winter did seem to last forever—and you could use a nice, clean shave for spring. But gosh darn it, your beard has…

Gillette Razors Are Great for Shaving. Or, You Know, Playing the Piano

Son Lux shows you how in weird, cool stunt

Embracing music has become a popular strategy for making potentially dull brands seem cool, and Gillette is leaning hard into the approach with a new spot that turns its razors…

Axe's Make Love, Not War Scores in Social Media

Few Olympic sponsors resonating on YouTube yet

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated…

How Does Superman Shave? Gillette Asks Some Supergeeks Who Might Know

Kevin Smith, Mayim Bialik and more

Gillette has a super-geeky Man of Steel tie-in and YouTube takeover going on right now, where they ask an impressive list of celebrities, "How does Superman shave?" Bill Nye, the…

How Two CW Rejects Became the Masters of Branded Web Video

Meet the Mad Men of YouTube

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…

Gillette Paints, Then Shaves, a Giant Grassy Roger Federer

Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which…

Gillette Etches World's Smallest Ads on Man's Shaven Whiskers

Some people use a pen or pencil to write ads. Others use an electron microscope. To emphasize the precision of its blades, Gillette and French ad agency CLM BBDO, with…

Derek Jeter being shaved daily on billboard

Billboards in New York's SoHo neighborhood are certainly getting people in a lather this week. But unlike that anti-abortion ad, this Gillette board from BBDO New York, featuring Derek Jeter,…

Gillette's subway ads offer B.O. terror alerts

If you smell something, say something? Gillette is fighting back against Isaiah Mustafa and the Old Spice frenzy with a campaign at the intersection of BBDO and B.O. But…

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