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Topic: Gillette

Gillette Razors Are Great for Shaving. Or, You Know, Playing the Piano Son Lux shows you how in weird, cool stunt

Embracing music has become a popular strategy for making potentially dull brands seem cool, and Gillette is leaning hard into the approach with a new spot that turns its razors…

September 4, 2014, 11:09 AM EDT

Axe's Make Love, Not War Scores in Social Media Few Olympic sponsors resonating on YouTube yet

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated…

January 22, 2014, 1:16 PM EST

How Does Superman Shave? Gillette Asks Some Supergeeks Who Might Know Kevin Smith, Mayim Bialik and more

Gillette has a super-geeky Man of Steel tie-in and YouTube takeover going on right now, where they ask an impressive list of celebrities, "How does Superman shave?" Bill Nye, the…

June 11, 2013, 3:13 PM EDT

How Two CW Rejects Became the Masters of Branded Web Video Meet the Mad Men of YouTube

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…

June 6, 2013, 12:00 AM EDT

Gillette Paints, Then Shaves, a Giant Grassy Roger Federer

Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which…

June 21, 2011, 10:35 AM EDT

Gillette Etches World's Smallest Ads on Man's Shaven Whiskers

Some people use a pen or pencil to write ads. Others use an electron microscope. To emphasize the precision of its blades, Gillette and French ad agency CLM BBDO, with…

June 10, 2011, 1:10 PM EDT

Derek Jeter being shaved daily on billboard

Billboards in New York's SoHo neighborhood are certainly getting people in a lather this week. But unlike that anti-abortion ad, this Gillette board from BBDO New York, featuring Derek Jeter,…

February 24, 2011, 12:45 PM EST

Gillette's subway ads offer B.O. terror alerts

If you smell something, say something? Gillette is fighting back against Isaiah Mustafa and the Old Spice frenzy with a campaign at the intersection of BBDO and B.O. But…

September 13, 2010, 9:19 AM EDT

Federer stunt more credible than his acting

Here's a new Gillette video that's been making the rounds, purportedly showing Roger Federer knocking a bottle off a guy's head from a distance with his serve. It would…

August 18, 2010, 9:02 AM EDT

Gillette asks ladies how they like 'it' shaved

Here's a not-very-clever, one-note Gillette video in which women talk about how they like "it" shaved—with "it," of course, turning out to be their man's face. The e-mail pitch…

July 13, 2010, 10:53 AM EDT

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