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Topic: gifs

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

If not completely seeable, brands won't be charged

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become…

5 Social Media Hacks Every Marketer Should Know

Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

Kik's Next Big Play: An Animated GIF Messaging App

Booming startup buys Relay after raising $38.3 million

The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app…

Madden Game Uses Google to Create Gif Ads in Real Time

Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users

Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

Kraft's Cheesy Yahoo Motion Ads Lifted Related Search 77%

You are getting very hungry

The difference between a static image and a slightly animated picture may be subtle, but Yahoo is claiming that its Motion Ads are leading to higher sales and increased positive…

8 Brands Collectively Rejoice To Twitter's Gif Giving

An Arby's curly fry heads a soccer ball

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to…

Fruit of the Loom Turns GIFs Into Father’s Day Gifts

Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

Saucy TV Ad Gets Viral Boost After Being Made Into an Animated GIF

Who needs audio and bad copy?

How do you get your ad to the top of Reddit? Try erasing all the audio and bad copywriting, leaving only a few silent scenes of a sweaty, stripping tutor. At…

There's Now an Awards Show Honoring the Best Animated GIFs

'A medium, social commentary and art form'

Proving yet again that there's no creative endeavor too specific to merit its own awards show, CP+B Los Angeles has launched the .GIFYs, honoring animated GIFs "as a medium, social…

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