Topic: GfK MRI
Type
Digital-Only Magazine Readership Up Nearly 50 Percent
GfK MRI finds overall readership increases slightly
Magazines’ newsstand sales may be struggling, but there’s a bright spot when it comes to digital readership. Today, GfK MRI released its fall 2012 Survey of the American Consumer, which…
Publishers Challenge Audience Report
Fall study shows widespread readership declines
Magazine publishers are demanding explanations from GfK MRI after its fall magazine audience report showed more than two-thirds lost audience versus a year ago, many of them by double digits. Some…
QR Codes Getting More Use in Magazines
Effectiveness remains a question, though
Interactive bar codes have been popping up more in magazines—Meredith Corp. has just announced it had selected Microsoft Tag as the 2-D bar code standard across its magazines—but some questions…
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