Topic: GfK MRI
Type
Publishers Challenge Audience Report
Fall study shows widespread readership declines
Magazine publishers are demanding explanations from GfK MRI after its fall magazine audience report showed more than two-thirds lost audience versus a year ago, many of them by double digits. Some…
QR Codes Getting More Use in Magazines
Effectiveness remains a question, though
Interactive bar codes have been popping up more in magazines—Meredith Corp. has just announced it had selected Microsoft Tag as the 2-D bar code standard across its magazines—but some questions…
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