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Topic: GfK MRI

Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?

Mostly men, and they love cognac

Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics…

Infographic: As Social Platforms Grow Older, So Do Their Users

Women outnumber men on social media

By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media…

Infographic: Here's How Many Americans Are Saying Goodbye to Cords and Cable

Unsurprisingly, millennials are leading the charge

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note. "As smartphones become the primary hubs for…

Magazine Readership Inches Upward

Celebrity weeklies prove surprisingly strong

Despite a slight decline in overall magazine circulation in the first half of this year, the number of magazine readers in the U.S. is actually up slightly, according to the…

Magazine Readership Growing, Survey Shows

Digital readership up more than 80% in past year

Some needed good news from the magazine publishing industry: As newsstand sales fell and circulation remained flat through the end of 2012, the latest data from GfK MRI’s Survey of…

Digital-Only Magazine Readership Up Nearly 50 Percent

GfK MRI finds overall readership increases slightly

Magazines’ newsstand sales may be struggling, but there’s a bright spot when it comes to digital readership. Today, GfK MRI released its fall 2012 Survey of the American Consumer, which…

Publishers Challenge Audience Report

Fall study shows widespread readership declines

Magazine publishers are demanding explanations from GfK MRI after its fall magazine audience report showed more than two-thirds lost audience versus a year ago, many of them by double digits. Some…

QR Codes Getting More Use in Magazines

Effectiveness remains a question, though

Interactive bar codes have been popping up more in magazines—Meredith Corp. has just announced it had selected Microsoft Tag as the 2-D bar code standard across its magazines—but some questions…

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