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Topic: GfK MRI

Type
Publishers Challenge Audience Report Fall study shows widespread readership declines

Magazine publishers are demanding explanations from GfK MRI after its fall magazine audience report showed more than two-thirds lost audience versus a year ago, many of them by double digits. Some…

December 19 2011

QR Codes Getting More Use in Magazines Effectiveness remains a question, though

Interactive bar codes have been popping up more in magazines—Meredith Corp. has just announced it had selected Microsoft Tag as the 2-D bar code standard across its magazines—but some questions…

December 07 2011

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