Topic: Gevalia
Type
Gevalia Aims for a Buzzy Social Partying Weekend
Swedish coffee brand looks for more American market share
It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…
Taxi Embraces Sweden in Gevalia Campaign
Brand's first retail push introduces 'Johan'
Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…
Gevalia Leaves Draftfcb After All
Kraft brand shift comes 8 months after shop's successful defense
Draftfcb's successful defense of Kraft Foods' Gevalia coffee was short-lived. Eight months after retaining the Gevalia creative business after a review, the Interpublic Group shop has lost the assignment to Taxi—one…
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