Topic: Gevalia

Taxi Lands Maxwell House After Wieden + Kennedy

W+K had handled the brand for less than a year

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.  "We looked at our roster and Taxi's body of work, including success with our coffee…

Gevalia Aims for a Buzzy Social Partying Weekend

Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

Taxi Embraces Sweden in Gevalia Campaign

Brand's first retail push introduces 'Johan'

Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…

Gevalia Leaves Draftfcb After All

Kraft brand shift comes 8 months after shop's successful defense

Draftfcb's successful defense of Kraft Foods' Gevalia coffee was short-lived. Eight months after retaining the Gevalia creative business after a review, the Interpublic Group shop has lost the assignment to Taxi—one…