Topic: geolocation data
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t…
Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…
Euclid, a Palo Alto, Calif.-based start-up that tracks consumer shopping habits in stores via their WiFi enabled smart phones has run smack dab into the ongoing privacy debate in Washington about…
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…
Amid the furor over Instagram’s proposed policy changes two weeks ago, it would make sense for other apps to postpone any updates of their own. Not Foursquare. The location-based sharing and…
Sen. Al Franken's (D-Minn.) location privacy bill requiring companies to get permission from users before collecting their location information was voted out of the Senate Judiciary Committee Thursday afternoon in…
Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence…
Foursquare's continues to court retail chains. The company announced today (July 18) a new "Local Updates" feature designed to retailer deliver their customers geo-targeted offers. The marketing tool will roll…
Is tracking consumers across the Internet more or less frightening than law enforcement's habit of requesting personal data from mobile phone carriers? An eye-popping 1.3 million requests were made for…
