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Topic: geolocation data

Marketers Can Now Buy Keyword-Based Mobile Ads for 100 Million Worldwide Locations

XAd goes after brands' search budgets

BARCELONA, Spain—A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world advertising, and xAd's pitch to global marketers is…

Foursquare's Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads

No matter where the ads run

Foursquare is now in the offline sales attribution game.  The social/location discovery platform is going after retail marketing budgets and promising to connect digital ads—and not just Foursquare ads, but those…

Franken Unsatisfied With Ford's Data Collection Practices

Says customer consent shouldn't be buried in fine print

As far as Sen. Al Franken (D-Minn.) is concerned, Ford's in-car data collection practices don't measure up. Franken reached out to Ford last month, asking the carmaker to explain what data…

Your Car's Navigation System Is Sharing Your Data Too

Report finds a lack of transparency among navigation providers

A new government report concludes that in-car navigation systems may be driving away with too much data about drivers’ whereabouts. The report on in-car location-based services like Garmin, OnStar and Google…

FTC Takes Dim View of Flashlight App That Shared Users' Location Data Without Permission

One of the most popular Android downloads

The Federal Trade Commission took a dim view of one of the most popular mobile apps after discovering the Brightest Flashlight Free app deceived consumers by sharing their location information…

Stores Can't Track You Unless You Permit Them [Updated]

Working with privacy experts, in-store trackers adopt privacy code

A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers…

Facebook Could Map Out Local Search, Ads With Waze Deal

Social network in talks with driving app, per reports

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t…

You Shouldn't Trust Mobile Location Data

Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

There Is a Good Chance You Are Being Tracked While You Shop

Sen. Franken finds it troubling

Euclid, a Palo Alto, Calif.-based start-up that tracks consumer shopping habits in stores via their WiFi enabled smart phones has run smack dab into the ongoing privacy debate in Washington about…

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Check-in service reorienting itself around local search

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…

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