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Topic: General Mills

Social Signals Guide CPG Product Development, Says General Mills Vet Gayle Fuguitt talks future and past

Gayle Fuguitt spent 32 years working on General Mills' consumer-packaged-goods prowess before switching executive gears to lead the Advertising Research Foundation in 2012. She took a break from getting ready…

March 21, 2014, 7:18 AM EDT

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads Native mobile ads become industry's new focus

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising…

February 10, 2014, 10:09 PM EST

Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the Super Bowl And a wonderful sequel it is

Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during…

January 29, 2014, 5:28 AM EST

Big Food Cuts the Fat in Advertising to Kids Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

January 17, 2014, 9:00 AM EST

Cheerios Takes Home Dubious Honor of Most Hated Ad During the Golden Globes Dead grandma spot gets bombed

Twitter is a tough crowd during any high-profile live TV programming, when snark levels always spike. Cheerios learned that the hard way during the Golden Globe Awards on Sunday when…

January 13, 2014, 11:02 AM EST

Once Again, Saatchi Changes CEOs in New York Brent Smart replaces Durk Barnhill after just 14 months

Saatchi & Saatchi is changing CEOs in New York again, after just 14 months. CEO Durk Barnhill is being replaced by Brent Smart, a worldwide managing director on General Mills, a…

November 5, 2013, 3:28 PM EST

General Mills, Lexus and Levi's Play with Digital Radio Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

October 26, 2013, 6:00 AM EDT

Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO Ends six-month search

Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service. McAndrews brings a 20-year resume to the Oakland, Calif.-based tech…

September 11, 2013, 5:52 PM EDT

Fiber One Helps Bring 'Total Eclipse' Back With a Vengeance 'Turn Around' ads hit just as diva homage goes viral

Who can argue that bombastic 1980s power ballad "Total Eclipse of the Heart" isn't the single greatest piece of music in human history? That's right: no one. Its appearance in…

August 15, 2013, 8:45 AM EDT

McCann Gets Pillsbury Business [UPDATED] Takes a bite out of Saatchi's General Mills portfolio

In a roster shop move, General Mills has hired McCann Erickson to work on its Pillsbury brand, which Saatchi & Saatchi has handled since 2003. McCann and Saatchi declined to comment.…

August 14, 2013, 10:34 AM EDT

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