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Topic: General Mills

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children

Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

Social Signals Guide CPG Product Development, Says General Mills Vet

Gayle Fuguitt talks future and past

Gayle Fuguitt spent 32 years working on General Mills' consumer-packaged-goods prowess before switching executive gears to lead the Advertising Research Foundation in 2012. She took a break from getting ready…

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads

Native mobile ads become industry's new focus

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising…

Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the Super Bowl

And a wonderful sequel it is

Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during…

Big Food Cuts the Fat in Advertising to Kids

Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

Cheerios Takes Home Dubious Honor of Most Hated Ad During the Golden Globes

Dead grandma spot gets bombed

Twitter is a tough crowd during any high-profile live TV programming, when snark levels always spike. Cheerios learned that the hard way during the Golden Globe Awards on Sunday when…

Once Again, Saatchi Changes CEOs in New York

Brent Smart replaces Durk Barnhill after just 14 months

Saatchi & Saatchi is changing CEOs in New York again, after just 14 months. CEO Durk Barnhill is being replaced by Brent Smart, a worldwide managing director on General Mills, a…

General Mills, Lexus and Levi's Play with Digital Radio

Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO

Ends six-month search

Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service. McAndrews brings a 20-year resume to the Oakland, Calif.-based tech…

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