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Topic: General Mills

Once Again, Saatchi Changes CEOs in New York Brent Smart replaces Durk Barnhill after just 14 months

Saatchi & Saatchi is changing CEOs in New York again, after just 14 months. CEO Durk Barnhill is being replaced by Brent Smart, a worldwide managing director on General Mills, a…

November 5, 2013, 3:28 PM EST

General Mills, Lexus and Levi's Play with Digital Radio Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

October 26, 2013, 6:00 AM EDT

Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO Ends six-month search

Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service. McAndrews brings a 20-year resume to the Oakland, Calif.-based tech…

September 11, 2013, 5:52 PM EDT

Fiber One Helps Bring 'Total Eclipse' Back With a Vengeance 'Turn Around' ads hit just as diva homage goes viral

Who can argue that bombastic 1980s power ballad "Total Eclipse of the Heart" isn't the single greatest piece of music in human history? That's right: no one. Its appearance in…

August 15, 2013, 8:45 AM EDT

McCann Gets Pillsbury Business [UPDATED] Takes a bite out of Saatchi's General Mills portfolio

In a roster shop move, General Mills has hired McCann Erickson to work on its Pillsbury brand, which Saatchi & Saatchi has handled since 2003. McCann and Saatchi declined to comment.…

August 14, 2013, 10:34 AM EDT

Ad of the Day: Cheerios Finds Its Sweet Spot Once Again First new ad since interracial family

General Mills always seemed quite embarrassed by the firestorm around its now-famous "Just Checking" ad for Cheerios—the one that was set upon by racist trolls on YouTube for featuring an…

July 18, 2013, 2:12 PM EDT

General Mills Ramps Up Social for 37 Brands Implements Spredfast for cross-platform management

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook,…

June 26, 2013, 8:51 AM EDT

Cheerios' Interracial Ad Spiked Its Online Branding by 77% Rotten apples didn't spoil spot

Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in…

June 7, 2013, 12:02 PM EDT

It's 2013, and People Are Still Getting Worked Up About Interracial Couples in Ads Cheerios spot gets cheers and jeers

It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter. You'd think this new…

May 30, 2013, 2:17 PM EDT

Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun TV spot inspired by viral video

What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and goofy-great vocal…

May 15, 2013, 11:37 AM EDT

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