Topic: General Mills

Here's The Story Behind Hamburger Helper's Viral Mixtape

'Watch the Stove' has been played over 4 million times

On Friday Hamburger Helper dropped a five track mixtape, "Watch the Stove." By Monday morning the brand had garnered 432,660,000 social impressions and 4,086,000 plays on SoundCloud. The response was…

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

General Mills Has This Promise for Parents: No More Artificial Ingredients in Its Cereals

McCann campaign focuses on company's all-natural pledge

General Mills made headlines this summer when it announced it would begin removing all artificial flavors and colors from its cereal products. The company, which is one of the world's largest…

Trix Is Looking for a Real Live Silly Rabbit to Put on Its Boxes

Does your furry friend have what it takes?

Trix has a treat in store for rabbit fans. The General Mills cereal brand just launched #RealTrixRabbit, a competition to find one real live bunny to replace its iconic animated…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

There's a 'Marshmallows Only' Version of Lucky Charms, and Biz Markie Wrote a Song About It

Or at least wrote new lyrics to 'Just a Friend'

If you were wondering what Biz Markie is up to these days, here's your answer. The brilliantly out-of-tune rapper and Yo Gabba Gabba beat-boxer is putting his chops to work promoting…

General Mills Awards Global Media Duties to Mindshare

Move quickly follows agency's U.S. win amid consolidation

Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan. The consolidation at the agency, a unit of WPP's…

How Gawker's Kotaku Is Helping Cheerios Reach Millennial Gamers

First editorial series produced with branded sponsorship

Honey Nut Cheerios wants to be the cereal of choice for gamers. And Gawker Media's gaming-focused vertical Kotaku hopes to make that happen by producing its first sponsored series for…

Mindshare Wins General Mills With Array of Ideas for Paid, Owned, Earned and Shared Media

Zenith was the longtime incumbent

Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner. "Our new partnership with Mindshare in the U.S. will help us…