Topic: General Mills

The Ad Industry Is Mediocre or Worse at Hiring Diverse Talent, Study Finds

4A's calls for more diversity at agencies

According to new data released by the American Association of Advertising Agencies, 74 percent of 4A's members surveyed feel agencies are either mediocre or worse when it comes to hiring…

CSO Imran Khan Explains Snapchat’s Rebrand to Snap Inc.

And reveals some interesting stats about the app's users

Under the newly created Snap Inc. corporate name, chief strategy officer Imran Khan revealed a couple of notable stats during his pitch today for advertisers at Advertising Week.  The CSO said…

The Jolly Green Giant Is Back and Coming to a Theater Near You

Deutsch launches teaser for brand icon's return

The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's…

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

General Mills, Universal Pictures have tested scroll-based promos

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors. Today, the company is launching its first video…

General Mills Launches a Closed U.S. Creative and Content Agency Review

Includes McCann and Saatchi & Saatchi

Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands…

Ad of the Day: French Toast Crunch Adds Star Power to Its Amusing Tiny Soap Opera

Year two of the campaign brings a celebrity hamster

How do you make a soap opera, acted out by Ken and Barbie-style plastic dolls, even nuttier? By adding viral sensation Tiny Hamster to the cast, of course! French Toast Crunch's…

How America's Top 2 Breakfast Cereal Makers Are Responding to Soggy Sales

Crunch time for Kellogg's and General Mills

Oh, for the good old days of breakfast cereal. If you're of a certain age, chances are you can hum Kellogg's "Two scoops of raisins" jingle, imitate Tony the Tiger…

Why General Mills and Campbell Soup Are Investing in Up-and-Coming Food Brands

There's a lot to learn from kale chips and fake meat

With cereal sales taking a dive over the last three years, according to Nielsen, and younger consumers, in particular, gravitating toward healthy, organic snacks or fresh fruits and vegetables, CPG…

Here's The Story Behind Hamburger Helper's Viral Mixtape

'Watch the Stove' has been played over 4 million times

On Friday Hamburger Helper dropped a five track mixtape, "Watch the Stove." By Monday morning the brand had garnered 432,660,000 social impressions and 4,086,000 plays on SoundCloud. The response was…

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…