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Topic: General Mills

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Spots show what it takes to get it all

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi &…

Here’s Why TLC Isn't Talking About the Duggars

Inside the network’s no-comment strategy

More than 19 days and counting. That's how long it's been (at press time) since TLC has publicly commented on the child molestation controversy that has enveloped the network and…

Ad of the Day: W+K Gets Yoplait Back in Touch With Its Adorable French Side

Less sugar, s'il vous plaît

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray! Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected…

Can Caitlyn Jenner Transition Into a Celebrity Brand Endorser?

Cosmetics, haircare, food—but probably not Wheaties

No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

This Is General Mills' First Big Media Review in 14 Years

Becomes the 20th marketer in 6 months to launch a media search

General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in…

The Duggars’ TLC Future Increasingly in Doubt as Advertisers Flee

Walgreens, General Mills among companies cutting ties

If TLC thought that the long Memorial Day holiday would make audiences—or advertisers—forget about its latest reality-show molestation controversy, then the network misjudged the severity of the situation almost as…

Fallon Has Found Its Chief Strategy Officer

Anette Lillegard fills vacancy left by Michael Fanuele

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy…

5 Cereals Twitter Users Are Desperate to Bring Back

French Toast Crunch is only the beginning

When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude. Ever since, the cereal has been consistently trending on Twitter. And…

General Mills Scraps '100% Natural' Label After Multiple Lawsuits

Repackaging Nature Valley granola bars

As the American food industry continues to debate what a "natural" ingredient really is, General Mills Inc. agreed to drop the term from boxes of Nature Valley granola bars and…

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