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Topic: General Mills

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

General Mills Has This Promise for Parents: No More Artificial Ingredients in Its Cereals

McCann campaign focuses on company's all-natural pledge

General Mills made headlines this summer when it announced it would begin removing all artificial flavors and colors from its cereal products. The company, which is one of the world's largest…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

General Mills Awards Global Media Duties to Mindshare

Move quickly follows agency's U.S. win amid consolidation

Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan. The consolidation at the agency, a unit of WPP's…

How Gawker's Kotaku Is Helping Cheerios Reach Millennial Gamers

First editorial series produced with branded sponsorship

Honey Nut Cheerios wants to be the cereal of choice for gamers. And Gawker Media's gaming-focused vertical Kotaku hopes to make that happen by producing its first sponsored series for…

Mindshare Wins General Mills With Array of Ideas for Paid, Owned, Earned and Shared Media

Zenith was the longtime incumbent

Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner. "Our new partnership with Mindshare in the U.S. will help us…

Cinnamon Toast Crunch Created a Selfie Spoon to Help You Snap the Perfect Breakfast Pic

Yes, it's a thing

Breakfast may be the most important meal of the day, but it shouldn't stand in the way of taking a daily selfie. In a wacky marketing move, General Mills' Cinnamon Toast…

Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal

Puffed oats changed breakfast forever

It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing…

Ad of the Day: Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine

Grey London shows where recipes were born

It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception. In Grey London's first work as the lead agency…

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