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Topic: Gen Y

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Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

October 21, 2014, 12:01 AM EDT

Are These the 12 Types of Millennials? Ad network's research tries to get more specific about Gen Y

If there's one thing every millennial hates, it's an overly broad generalization about what every millennial thinks. But is it better or worse to try to carve the 18-34 age group…

October 10, 2014, 3:09 PM EDT

5 Bold Moves Starbucks Made in a Month That Have People Buzzing With digital at the core

Even for a busy brand, Starbucks has been unusually active since Labor Day. Here are a handful of intriguing plays by the Seattle-based java giant in the last few weeks. 1.…

October 10, 2014, 1:45 PM EDT

Tapping Millennial Political and Social Passions Ahead of the Midterm Elections These agencies specialize in Gen Y

Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about…

October 6, 2014, 7:59 AM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Millennials Start Their Holiday Shopping Way Before Their Parents Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have…

December 11, 2013, 10:29 AM EST

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

Vice CEO Punches Back at Critics of North Korea Trip Shane Smith discusses new HBO show

Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice Continuing gig Co-founder, CEO, Vice Media Vice got a lot of criticism when your new HBO show went to North Korea…

March 24, 2013, 11:36 PM EDT

Data Points: Brand Fans People have more brands as friends than ever on Facebook

We're increasingly friending brands on Facebook—the average consumer has 29 brand friends on social networking sites, up from just seven a year ago. But that doesn't necessarily mean we're spending…

January 16, 2013, 7:53 AM EST

Ford’s Crystal Ball Predicts Disruption Automaker releases internal report looking at effects of Zipcar, bikes and Gen Y carpooling

In a bid to burnish its reputation as a forward-thinking brand, Ford has released a 74-page internal consumer trends report for 2013 that forecasts major disruptions among numerous industries, including…

December 12, 2012, 4:12 PM EST

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