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Topic: Gen Y

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AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Millennials Start Their Holiday Shopping Way Before Their Parents Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have…

December 11, 2013, 10:29 AM EST

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

Vice CEO Punches Back at Critics of North Korea Trip Shane Smith discusses new HBO show

Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice Continuing gig Co-founder, CEO, Vice Media Vice got a lot of criticism when your new HBO show went to North Korea…

March 24, 2013, 11:36 PM EDT

Data Points: Brand Fans People have more brands as friends than ever on Facebook

We're increasingly friending brands on Facebook—the average consumer has 29 brand friends on social networking sites, up from just seven a year ago. But that doesn't necessarily mean we're spending…

January 16, 2013, 7:53 AM EST

Ford’s Crystal Ball Predicts Disruption Automaker releases internal report looking at effects of Zipcar, bikes and Gen Y carpooling

In a bid to burnish its reputation as a forward-thinking brand, Ford has released a 74-page internal consumer trends report for 2013 that forecasts major disruptions among numerous industries, including…

December 12, 2012, 4:12 PM EST

Data Points: Responsible Youth Gen Y is exercising its political activism—at the cash register

Despite being portrayed by some as entitled and lazy, Gen Y really, really wants to make the world a better place. That’s the conclusion of the Intelligence Group, the research…

October 24, 2012, 6:10 AM EDT

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