Gen Y | Adweek
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Topic: Gen Y

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Vice CEO Punches Back at Critics of North Korea Trip Shane Smith discusses new HBO show

Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice Continuing gig Co-founder, CEO, Vice Media Vice got a lot of criticism when your new HBO show went to North Korea…

March 24, 2013, 11:36 PM EDT

Data Points: Brand Fans People have more brands as friends than ever on Facebook

We're increasingly friending brands on Facebook—the average consumer has 29 brand friends on social networking sites, up from just seven a year ago. But that doesn't necessarily mean we're spending…

January 16, 2013, 7:53 AM EST

Ford’s Crystal Ball Predicts Disruption Automaker releases internal report looking at effects of Zipcar, bikes and Gen Y carpooling

In a bid to burnish its reputation as a forward-thinking brand, Ford has released a 74-page internal consumer trends report for 2013 that forecasts major disruptions among numerous industries, including…

December 12, 2012, 4:12 PM EST

Data Points: Responsible Youth Gen Y is exercising its political activism—at the cash register

Despite being portrayed by some as entitled and lazy, Gen Y really, really wants to make the world a better place. That’s the conclusion of the Intelligence Group, the research…

October 24, 2012, 6:10 AM EDT

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