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Topic: Gen Y

Infographic: Why Millennials Are Losing Interest in Banks

No instant gratification or personalization

Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and lease cars than take on mortgages or car loans. Now, members of the borrower generation say they're…

To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans

GumboLive looks to break the recruiting cycle

Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then…

This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy

Sway Group finds social influencers who get results

Specs Who Sway Group partners (l. to r.) Allison Talamantez, president, business development; Danielle Wiley, CEO; Joni Richman, general counsel; Tiffany Romero, president, influencer management; Francesca Banducci, COO What Social agency Where San…

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage

Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

Are These the 12 Types of Millennials?

Ad network's research tries to get more specific about Gen Y

If there's one thing every millennial hates, it's an overly broad generalization about what every millennial thinks. But is it better or worse to try to carve the 18-34 age group…

5 Bold Moves Starbucks Made in a Month That Have People Buzzing

With digital at the core

Even for a busy brand, Starbucks has been unusually active since Labor Day. Here are a handful of intriguing plays by the Seattle-based java giant in the last few weeks. 1.…

Tapping Millennial Political and Social Passions Ahead of the Midterm Elections

These agencies specialize in Gen Y

Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about…

AT&T's YouTube and Snapchat Summer Reaps Big Stats

Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

Millennials Start Their Holiday Shopping Way Before Their Parents

Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have…

The Millennial Male Is Not Who You Think He Is

Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

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