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Topic: Gen X

Data Points: Brand Fans

People have more brands as friends than ever on Facebook

We're increasingly friending brands on Facebook—the average consumer has 29 brand friends on social networking sites, up from just seven a year ago. But that doesn't necessarily mean we're spending…

Behind the Music

Call it borrowed authenticity or just plain good marketing, but brands are reaching out to indie bands, and both are coming out ahead

This is going to be big,” Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard “We Are Young” by…

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