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Topic: Geico

Dirk Nowitzki's Parody of Geico's 'Hump Day' Ad Is Actually Pretty Awesome

Guess what day it is?

Dallas Mavericks forward Dirk Nowitzki, clad in his uniform and flip-flops, horses around in this parody of Geico's "Hump Day" commercial, strutting through the team's administrative offices and asking various…

5-Hour Energy Blitzes Web With Help From Bo Jackson

He knows branded entertainment

Ever get that 2:30 feeling? That lull after lunch? 5-Hour Energy says it's better than coffee at fighting that funk. And former two-star athlete and "business owner" Bo Jackson uses it.…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Baby Thinks Geico Ad With Dikembe Mutombo Is the Most Hilarious Thing Ever

Never gets old

They say celebrity endorsements are a questionable investment, but as you can see below, they can be staggeringly successful—if the celebrity is Dikembe Mutombo and the target market is this…

Ad of the Day: Geico

You know the 'Fifteen minutes' line by heart, but did you also know…

Must be nice to have pummeled your audience with enough advertising that they think of your pitch as literally common knowledge. That's the enviable position Geico finds itself in, as it…

Geico Makes the Perfect Ad for Hump Day

Guess what day it is?!

Here is Geico's latest commercial from The Martin Agency. Uploaded on hump day, it's all about hump day. And it stars a certain mammal that hails from the Middle East…

How a Martin Agency Duo Created the Geico Gecko Book

A year in the works, 'You're Only Human' came out this week

Behind every successful gecko is a sharp creative team, and the Geico Gecko is no exception. The green ad critter’s first book, released this week by Workman Publishing, was created…

Pillsbury Doughboy Gigglingly Crashes Geico Ad

What's he happier than?

Hey, the Pillsbury Doughboy appears in The Martin Agency's latest "Happier Than … " commercial for Geico. I thought he'd done so a while back, but it turns out that…

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