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Topic: Geico

RedZone Scores TD With Fans The NFL Network's 'crack' channel draws viewers by making an end-run around ads

Like a pulling guard smashing his way through summer blocking drills, the commercials just keep exploding off the line of scrimmage. Pop pop pop, hit and get hit—they are relentless…

October 15, 2012, 12:02 AM EDT

Radio Disney Snags Bratz Toymaker, Geico for 'N.B.T.' Music show incorporates multiplatform elements with Disney Channel

Over chicken and potatoes at New York's Edison Ballroom on Thursday afternoon, media folks heard a presentation by an entertainment giant in a field that doesn't have much room left…

October 1, 2012, 8:50 PM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Ad of the Day: Geico Eddie Money falls short of paradise, but The Martin Agency's 'Happier Than' spots generally do the trick

The lyrics to Eddie Money's 1977 song "Two Tickets to Paradise" sound a lot like a promo for a Club Med sweepstakes. But it's car-insurance brand Geico that dug up…

August 28, 2012, 2:36 PM EDT

Fox Sports Scores With Soccer Sells out UEFA Champions League Final in record time

Fox sold out its ad inventory for the UEFA Champions League Final in record time, clearing the decks a good six weeks before Chelsea and Bayern Munich will square off…

May 10, 2012, 6:27 PM EDT

Want to Skip Those Veloster Pre-Roll Ads? What's It Worth to You? SpotXchange bows SkipIt, a service that allows users to bypass an ad for a small fee

You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a company…

April 2, 2012, 10:12 AM EDT

Geico Beats Rival Insurance Companies in a Taste Test Take a sip and see

Geico follows the trend of real brands spoofing familiar ad styles in this series of auto-insurance "taste tests" via The Martin Agency. Consumers sip from cups of Geico (yum!) and…

March 26, 2012, 8:36 AM EDT

Falling on Def Ears: Marketers Slow to Embrace HD Ads Luddites could miss out on as much as $8.2 billion per year

If you own a television and take an interest in big-time sports, chances are you’re intimately familiar with the Geico brand. From October 2010 to September 2011, the insurance provider…

February 9, 2012, 8:52 PM EST

Buy Geico Insurance, Don't Get Eaten by Rescue Panther New ads show less dangerous ways to save

These three new Geico ads from The Martin Agency are cute, but all of them have their glaring logical flaws. The couple who save money by getting the rescue panther…

February 7, 2012, 2:08 PM EST

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