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Topic: Geico

Geico Beats Rival Insurance Companies in a Taste Test Take a sip and see

Geico follows the trend of real brands spoofing familiar ad styles in this series of auto-insurance "taste tests" via The Martin Agency. Consumers sip from cups of Geico (yum!) and…

March 26, 2012, 8:36 AM EDT

Falling on Def Ears: Marketers Slow to Embrace HD Ads Luddites could miss out on as much as $8.2 billion per year

If you own a television and take an interest in big-time sports, chances are you’re intimately familiar with the Geico brand. From October 2010 to September 2011, the insurance provider…

February 9, 2012, 8:52 PM EST

Buy Geico Insurance, Don't Get Eaten by Rescue Panther New ads show less dangerous ways to save

These three new Geico ads from The Martin Agency are cute, but all of them have their glaring logical flaws. The couple who save money by getting the rescue panther…

February 7, 2012, 2:08 PM EST

Maxwell the Pig Makes Grand, Squealing Return for Geico Adrenaline junkie hawks mobile app

Yeah, you're all sad this morning because Target left Wieden + Kennedy. But you know, nothing lifts your spirits quite like a pig screaming down a zip line. Yes, Maxwell…

January 9, 2012, 12:10 PM EST

Creating Sparks Instead of a Big Forest Fire Brands still need a strong identity to pull it all together

Agencies should think of branding as a series of brush fires rather than one big forest fire, according to The Martin Agency’s Danny Robinson. Robinson, one of five creative leaders in…

October 5, 2011, 4:36 PM EDT

Ad of the Day: Geico The Martin Agency builds a little world around three rowing guinea pigs

Geico is the master of the mini-campaign. The insurance company still leans fairly heavily on the gecko and the cavemen, but sprinkles in loads of other ad characters and setups…

October 3, 2011, 12:51 PM EDT

Do Not Hand Your Children Off to Robots, New Geico Ad Warns

Geico is back with a few new spots, taking a break from the "hypothetical questions" shtick in favor of strange money-saving situations. King among the new ads is "Robot Daycare,"…

August 3, 2011, 1:24 PM EDT

Amazon Dominates List of Top Ten Google Advertisers Insurance, telcos, among the other big spenders

MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by…

April 12, 2011, 11:03 AM EDT

Geico's question ads still weird, still clever

You'd think by now that Geico's "rhetorical questions" campaign would be growing stale, since it debuted more than a year ago. And yeah, actor Mike McGlone as the stone-faced spokesman…

March 18, 2011, 9:15 AM EDT

R. Lee Ermey shines in Geico's 'Sarge' spot

This Geico spot has been out for a while, but it bears mentioning, as it stars R. Lee Ermey as a drill sergeant turned therapist (whose incompetence in his new…

October 21, 2010, 1:26 PM EDT