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Topic: Geico

Real brands target vampires for 'True Blood'

True Blood, the HBO vampire series that kicks off its second season next month, has embarked on a marketing blitz. And while its ill-fated Bloodcopy adver-blog deal with Gawker…

Geico cavemen feeling the catharsis of rock

In a sure sign that civilized man has begun to devolve back to the hirsute, rock 'n' roll party animals from whence we sprang (that's some lede!), Geico's cavemen rock…

Geico's Kash joins Twitter, says very little

In a move that ranks among the gravest misuses of social media of all time, Kash, the unspeaking, inanimate, googly-eyed wad of bank notes who stumps for Geico, has…

NBA to play H-O-R-S-E, but call it G-E-I-C-O

This is just idiotic. USA Today is reporting that the NBA is organizing its first H-O-R-S-E contest for All-Star Weekend on Feb. 13-15. Only it's not calling it H-O-R-S-E.…

Geico's Kash rears his ugly head once again

Geico's much-maligned inanimate wad of bills, known as "Kash," returns in these two new spots by The Martin Agency. In the ad above, the banknotes briefly flutter in the breeze.…

Geico's new mascot doesn't quite stack up

So, it's come to this. Forget about the caveman and the gecko. Geico has introduced a new commercial character that requires no budget for actors, makeup, animation or voice…

Geico's cavemen find more time for tennis

Like all actors from canceled sitcoms, Geico's cavemen have quietly retreated to commercials. One new spot shows our hirsute hero, who rather resembles Björn Borg circa 1980, playing a tennis…

Mrs. Butterworth in full-speed selling mode

It was about a year ago that Merkley brought Mrs. Butterworth out of semi-retirement and back into commercials after a decade away. Now, she’s moving on to other brands,…

Must be a brand opportunity here for Geico

He spins a good yarn, but his tail is key. —Posted by Mark Dolliver

Cavemen pre-emptively flipping off critics

Three cavemen, apparently from ABC’s Cavemen sitcom (based on the Geico ads), were photographed in L.A. this week looking more aggrieved than usual—and more hostile as well. Perhaps the…

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