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Topic: Geico

Geico's cavemen find more time for tennis

Like all actors from canceled sitcoms, Geico's cavemen have quietly retreated to commercials. One new spot shows our hirsute hero, who rather resembles Björn Borg circa 1980, playing a tennis…

August 7, 2008, 8:22 AM EDT

Mrs. Butterworth in full-speed selling mode

It was about a year ago that Merkley brought Mrs. Butterworth out of semi-retirement and back into commercials after a decade away. Now, she’s moving on to other brands,…

March 24, 2008, 8:53 AM EDT

Must be a brand opportunity here for Geico

He spins a good yarn, but his tail is key. —Posted by Mark Dolliver

March 19, 2008, 10:41 AM EDT

Cavemen pre-emptively flipping off critics

Three cavemen, apparently from ABC’s Cavemen sitcom (based on the Geico ads), were photographed in L.A. this week looking more aggrieved than usual—and more hostile as well. Perhaps the…

August 24, 2007, 10:57 AM EDT

Ways to save ABC’s ‘Cavemen’ from itself

In May, the pilot episode of Cavemen, the ABC sitcom based on Geico’s ad campaign, was proclaimed “astoundingly awful.” So it’s no surprise that Cavemen now ranks among the highest-rated…

August 8, 2007, 10:40 AM EDT

Sneak peek at ‘Cavemen’ not encouraging

Bill at Make the Logo Bigger has unearthed a clip of ABC’s new sitcom Cavemen, based on the Geico commercials, and wonders if the series could make history by…

May 21, 2007, 2:49 PM EDT

Cavemen pilot called ‘astoundingly awful’

Ain’t It Cool News has posted the first seat-of-the-pants review of ABC’s sitcom Cavemen, adapted from Geico’s ad campaign. And the news isn’t great. Derek Flint, who sat through the…

May 3, 2007, 4:50 PM EDT

The gecko is down, but he’s not quite out

He doesn’t have his own sitcom in development, but Geico’s gecko does have a couple of new commercials out—see them here and here. He avoids directly addressing the fact…

March 23, 2007, 9:11 AM EDT

Quiz: Are you a caveman or a gecko?

Viva Rock Vegas, I’m caught up in caveman sitcom fever! Which got me thinking — people sometimes try to discern if they’re more like dogs or cats. So, in honor…

March 7, 2007, 10:14 AM EST

Anthropologists side with Geico’s cavemen

It’s been a good week for the Geico cavemen. First, they score a development deal for a sitcom on ABC. Now, they’ll be celebrating the news that actual real-world anthropologists…

March 6, 2007, 9:43 AM EST

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