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Topic: Geico

Geico Beats Rival Insurance Companies in a Taste Test

Take a sip and see

Geico follows the trend of real brands spoofing familiar ad styles in this series of auto-insurance "taste tests" via The Martin Agency. Consumers sip from cups of Geico (yum!) and…

Buy Geico Insurance, Don't Get Eaten by Rescue Panther

New ads show less dangerous ways to save

These three new Geico ads from The Martin Agency are cute, but all of them have their glaring logical flaws. The couple who save money by getting the rescue panther…

Maxwell the Pig Makes Grand, Squealing Return for Geico

Adrenaline junkie hawks mobile app

Yeah, you're all sad this morning because Target left Wieden + Kennedy. But you know, nothing lifts your spirits quite like a pig screaming down a zip line. Yes, Maxwell…

Creating Sparks Instead of a Big Forest Fire

Brands still need a strong identity to pull it all together

Agencies should think of branding as a series of brush fires rather than one big forest fire, according to The Martin Agency’s Danny Robinson. Robinson, one of five creative leaders in…

Do Not Hand Your Children Off to Robots, New Geico Ad Warns

Geico is back with a few new spots, taking a break from the "hypothetical questions" shtick in favor of strange money-saving situations. King among the new ads is "Robot Daycare,"…

Geico's question ads still weird, still clever

You'd think by now that Geico's "rhetorical questions" campaign would be growing stale, since it debuted more than a year ago. And yeah, actor Mike McGlone as the stone-faced spokesman…

R. Lee Ermey shines in Geico's 'Sarge' spot

This Geico spot has been out for a while, but it bears mentioning, as it stars R. Lee Ermey as a drill sergeant turned therapist (whose incompetence in his new…

This little piggy makes it a long drive home

You have to give Geico and The Martin Agency credit for staying annoyingly on-point in the latest installment of their "Questions" campaign. The little piggy does indeed cry, in jarringly…

Geico's octopus more musical than psychic

The German octopus who predicted the outcome of the World Cup games may be currently the world's most celebrated cephalopod mollusk—but he's got nothing on this Geico creature in…

Geico's Kash now just acting like a dickwad

Geico's googly-eyed wad of bills, who goes by the name Kash, used to just sit around quietly judging you (and emitting a remake of Rockwell's "Somebody's Watching Me") for…

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