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Topic: Geico

Horizon Bolsters Branded Content Offering With Robert Friedman Deal Launches joint venture with Bungalow Media + Entertainment

Horizon Media is partnering with industry veteran Robert Friedman to beef up its branded content offering. The independent media agency and Friedman's new content development and production company, Bungalow Media +…

October 2, 2013, 4:30 PM EDT

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

October 2, 2013, 10:17 AM EDT

Adweek's Top 10 Commercials of the Week Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

September 13, 2013, 8:59 AM EDT

Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots Martin's glass is half full

I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban…

September 11, 2013, 3:50 PM EDT

Topsy's Social Data Now Includes the Very First Tweets Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

September 4, 2013, 12:01 AM EDT

Dirk Nowitzki's Parody of Geico's 'Hump Day' Ad Is Actually Pretty Awesome Guess what day it is?

Dallas Mavericks forward Dirk Nowitzki, clad in his uniform and flip-flops, horses around in this parody of Geico's "Hump Day" commercial, strutting through the team's administrative offices and asking various…

August 29, 2013, 8:59 AM EDT

5-Hour Energy Blitzes Web With Help From Bo Jackson He knows branded entertainment

Ever get that 2:30 feeling? That lull after lunch? 5-Hour Energy says it's better than coffee at fighting that funk. And former two-star athlete and "business owner" Bo Jackson uses it.…

August 21, 2013, 12:00 AM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

Baby Thinks Geico Ad With Dikembe Mutombo Is the Most Hilarious Thing Ever Never gets old

They say celebrity endorsements are a questionable investment, but as you can see below, they can be staggeringly successful—if the celebrity is Dikembe Mutombo and the target market is this…

July 24, 2013, 11:36 AM EDT

Ad of the Day: Geico You know the 'Fifteen minutes' line by heart, but did you also know…

Must be nice to have pummeled your audience with enough advertising that they think of your pitch as literally common knowledge. That's the enviable position Geico finds itself in, as it…

July 1, 2013, 8:27 AM EDT

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