Ge | Adweek

Agent Smith From The Matrix Takes a Shine to GE's Brilliant Machines Sentient computer program likes what he sees By David Gianatasio

Hey, what better way for GE to tout its "brilliant machines" designed for the healthcare sector than to show Agent Smith, the villainous sentient AI from The Matrix, stalking the…

April 15, 2013, 8:29 AM EDT

General Electric Joins Super Bowl Lineup With Pair of :45s BBDO crafts inspirational spots with employees By Tim Nudd

General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other…

February 1, 2012, 6:32 PM EST

GE making vague move into crowdsourcing By Adweek Blogs

Everyone is into the crowdsourcing thing nowadays. No less than General Electric is dipping its toes into the area, asking digital experts to submit ideas for new-media initiatives and/or…

May 25, 2010, 1:44 PM EDT

Smart Grid technology is music to our ears By Adweek Blogs

According to this ad from BBDO, GE has a bold new idea that could change how we use energy. And that bold idea is: banjo music. Just kidding, it's actually…

March 9, 2009, 11:32 AM EDT

GE's do-it-yourself hologram is electrifying By Adweek Blogs

Here's a really stellar bit of creativity that might have gotten overlooked amid the frenzy of Super Bowl ad gimmicks. To promote its "Smart Grid technology," GE created a sort…

March 6, 2009, 3:02 PM EST

Topic: Ge