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Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial 'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

August 17, 2014, 1:51 PM EDT

GE Travels the World to Show the Very Human Side of Its Cutting-Edge Tech From moon power in Scotland to a Chinese boy's first flight

GE generally does a good job of telling stories around technology that's diverse and specialized. A new collection of two-minute spots from BBDO New York is no exception. There are three…

May 9, 2014, 10:53 AM EDT

GE's New Videos of Stuff Getting Smashed at Its Testing Facility Are Totally Mesmerizing Indulge your appetite for destruction

I don't care how cool you think your job is, because you will never be as awesome as the person at GE who gets to push the button that smashes…

April 29, 2014, 1:47 PM EDT

GE Makes the Most Hypnotically Pulsating Video Ever About Intermodal Freight Transport Boring no more

You may not have known that shipping containers can dance. To promote GE Transportation, agency The Barbarian Group teamed up with Reuben Wu of British electronic band Ladytron to create a…

December 18, 2013, 8:36 AM EST

Agent Smith From The Matrix Takes a Shine to GE's Brilliant Machines Sentient computer program likes what he sees

Hey, what better way for GE to tout its "brilliant machines" designed for the healthcare sector than to show Agent Smith, the villainous sentient AI from The Matrix, stalking the…

April 15, 2013, 8:29 AM EDT

General Electric Joins Super Bowl Lineup With Pair of :45s BBDO crafts inspirational spots with employees

General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other…

February 1, 2012, 6:32 PM EST

GE making vague move into crowdsourcing

Everyone is into the crowdsourcing thing nowadays. No less than General Electric is dipping its toes into the area, asking digital experts to submit ideas for new-media initiatives and/or…

May 25, 2010, 1:44 PM EDT

Smart Grid technology is music to our ears

According to this ad from BBDO, GE has a bold new idea that could change how we use energy. And that bold idea is: banjo music. Just kidding, it's actually…

March 9, 2009, 11:32 AM EDT

GE's do-it-yourself hologram is electrifying

Here's a really stellar bit of creativity that might have gotten overlooked amid the frenzy of Super Bowl ad gimmicks. To promote its "Smart Grid technology," GE created a sort…

March 6, 2009, 3:02 PM EST