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Topic: Gay

The Year's Most Provocative Valentine's Day Ad Is Also One of Its Most Touching

A story that was 'not being told' properly

There's a lot going on in this 60-second Valentine's Day commercial, but it would probably spoil things to reveal either the product or the plot. Suffice it to say there…

Norway's Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible

XXL goes to 11

Thanks to the country's anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said…

Barilla Plans More 'Inclusive' Ads Following Chairman's Anti-Gay Comments

Backlash 'helped open our eyes and ears'

Better late than never? Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from the…

Hallmark Apologizes and Stops Selling Ornament That Replaced 'Gay' With 'Fun'

Pretty much pissed off everyone

Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas…

Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

Björn Borg says da!

Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored…

Barilla Chairman Vows Never to Make Ads Featuring Gay People

Pasta maker draws fire, attempts to apologize

In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for…

Goodby, Silverstein Turns Its Entire Building Into a Declaration of Gay Pride

S.F. agency celebrates DOMA, Prop 8 rulings

Not just brands but ad agencies, too, are marking the historic Supreme Court rulings on DOMA and California's Prop 8. As you can see above, Goodby, Silverstein & Partners turned…

Ad of the Day: Grey Poupon

The Kraft brand serves up the best gay-pride ad of a historic week

Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best. A clever take on…

Gay Advertising’s Long March Out of the Closet

Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

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