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Topic: Gay

Gay Advertising’s Long March Out of the Closet Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

June 16, 2013, 10:16 PM EDT

JetBlue Aims High With Online Tribute to NBA's Jason Collins Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

April 30, 2013, 4:36 PM EDT

New Zealand Brewer Shows You How Not to Reference Gay Marriage on a Billboard A harmless joke? Yeah right

The latest Tui beer billboard from New Zealand's DB Breweries is a homophobic eyesore, according to feedback on the brand's Facebook page. Or else it's funny and people should get…

April 29, 2013, 10:37 AM EDT

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook Vodka brands out in front on a historic day

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…

March 26, 2013, 9:47 PM EDT

Microsoft Commercial Reveals Company's Outlook on Gay Marriage New spot features lesbian wedding

First, Amazon treated gay marriage like it was no big whoop in its latest Kindle ad. And now this. Microsoft has juxtaposed becoming a professional stuntman with getting gay married…

March 18, 2013, 9:56 AM EDT

Amazon's Gay Kindle Spot: A Nice Surprise, or a Little Forced? Paperwhite ad gets mixed reviews

Amazon's gay-marriage-friendly "Husbands" ad for its Kindle Paperwhite e-reader with built-in light is generating lots of conversation, most of it positive, though there is some criticism in the mix. The…

March 7, 2013, 9:24 AM EST

Wedding Magazine Flip-Flops on Photographer's Ad Showing Gay Couple Change of heart, and apology, after protest

Wedding photographer Anne Almasy probably didn't think buying her first print ad in a magazine would be such an emotional roller coaster. Weddings Unveiled initially rejected her ad because it…

February 19, 2013, 11:33 AM EST

Star Wars 'Gay Planet' Upsets Advocates and Opponents Alike Bioware bungles addition of same-sex romance to Old Republic

If you run a popular video game and you're on the fence about including gay themes, what's the best way to make everyone happy? Not like this. Bioware, creator of Star…

January 15, 2013, 10:33 AM EST

Ad of the Day: Expedia Travel site endorses gay marriage in long-form spot about a father's journey to understand his daughter

Whatever the risks and rewards may be, more and more brands are openly coming out in favor of same-sex marriage—with the significant attendant media coverage surely being part of the…

October 3, 2012, 11:02 AM EDT

Anti-Gay Group Sued for Using Gay Couple's Wedding Photo in Attack Ad 'Defilement of a beautiful moment'

Another day, another Republican political campaign running into copyright issues. The Southern Poverty Law Center is suing an anti-gay group—called the Public Advocate of the United States, of all things—for…

September 28, 2012, 9:25 AM EDT

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