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Topic: Gay

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position…

Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights

Latest #ProudToLove spot

Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex marriage. But YouTube, long a supporter of gay…

Ad of the Day: Cheerios Just Made One of the Sweetest Ads Ever With a Gay Family

Meet André, Jonathan and their daughter

Not all happy families have the same beginnings, but if there's one thing they have in common, it's the deep love at their core. And it's clear, in this new…

Ad of the Day: Grey Poupon

The Kraft brand serves up the best gay-pride ad of a historic week

Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best. A clever take on…

Gay Advertising’s Long March Out of the Closet

Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

Ad of the Day: Expedia

Travel site endorses gay marriage in long-form spot about a father's journey to understand his daughter

Whatever the risks and rewards may be, more and more brands are openly coming out in favor of same-sex marriage—with the significant attendant media coverage surely being part of the…

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