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Topic: Gay

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them

Meet Eugenia and Corinna

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in. The greeting-card company…

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

Perfect (and coincidental) timing as Michael Sam joined the Cowboys

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a…

Show Your True Colors With Betabrand's Gay Jeans

Clever use of materials, with diversity stitched right in

"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans. What's cool about…

Louisville Billboard Targeting Unhappy Gay People Just Makes Everyone Unhappy

Provocative ad from Abba's Delight

Controversial ministry Abba's Delight has put up a billboard in Louisville, Ky., that targets "people of faith who are uncomfortable with their same-sex attractions." Abba's Delight founder Daniel Mingo says the…

The Year's Most Provocative Valentine's Day Ad Is Also One of Its Most Touching

A story that was 'not being told' properly

There's a lot going on in this 60-second Valentine's Day commercial, but it would probably spoil things to reveal either the product or the plot. Suffice it to say there…

Norway's Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible

XXL goes to 11

Thanks to the country's anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said…

Barilla Plans More 'Inclusive' Ads Following Chairman's Anti-Gay Comments

Backlash 'helped open our eyes and ears'

Better late than never? Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from the…

Hallmark Apologizes and Stops Selling Ornament That Replaced 'Gay' With 'Fun'

Pretty much pissed off everyone

Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas…

Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

Björn Borg says da!

Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored…

Barilla Chairman Vows Never to Make Ads Featuring Gay People

Pasta maker draws fire, attempts to apologize

In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for…

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