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Topic: Gay

Show Your True Colors With Betabrand's Gay Jeans Clever use of materials, with diversity stitched right in

"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans. What's cool about…

April 17, 2014, 2:07 PM EDT

Louisville Billboard Targeting Unhappy Gay People Just Makes Everyone Unhappy Provocative ad from Abba's Delight

Controversial ministry Abba's Delight has put up a billboard in Louisville, Ky., that targets "people of faith who are uncomfortable with their same-sex attractions." Abba's Delight founder Daniel Mingo says the…

February 18, 2014, 3:16 PM EST

The Year's Most Provocative Valentine's Day Ad Is Also One of Its Most Touching A story that was 'not being told' properly

There's a lot going on in this 60-second Valentine's Day commercial, but it would probably spoil things to reveal either the product or the plot. Suffice it to say there…

February 12, 2014, 4:06 PM EST

Norway's Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible XXL goes to 11

Thanks to the country's anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said…

February 11, 2014, 1:29 PM EST

Barilla Plans More 'Inclusive' Ads Following Chairman's Anti-Gay Comments Backlash 'helped open our eyes and ears'

Better late than never? Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from the…

November 5, 2013, 7:27 AM EST

Hallmark Apologizes and Stops Selling Ornament That Replaced 'Gay' With 'Fun' Pretty much pissed off everyone

Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas…

November 1, 2013, 9:09 AM EDT

Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times Björn Borg says da!

Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored…

October 1, 2013, 2:56 PM EDT

Barilla Chairman Vows Never to Make Ads Featuring Gay People Pasta maker draws fire, attempts to apologize

In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for…

September 26, 2013, 3:52 PM EDT

Goodby, Silverstein Turns Its Entire Building Into a Declaration of Gay Pride S.F. agency celebrates DOMA, Prop 8 rulings

Not just brands but ad agencies, too, are marking the historic Supreme Court rulings on DOMA and California's Prop 8. As you can see above, Goodby, Silverstein & Partners turned…

June 27, 2013, 2:21 PM EDT

JetBlue Aims High With Online Tribute to NBA's Jason Collins Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

April 30, 2013, 4:36 PM EDT

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