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Topic: gawker

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

June 3, 2014, 1:05 PM EDT

Can Whisper Be the Platform for Social Whistle-Blowing? More than just a teen hangout

Specs Who Neetzan Zimmerman Age 32 New gig Editor in chief of Whisper Old gig Senior editor at Gawker What does the editor in chief of Whisper do, exactly? Right now, we’re looking at 3 billion…

January 19, 2014, 9:31 PM EST

Business Insider Chief Technology Officer Ousted Over Crude Tweets Sexist comments come back to bite exec

Take this as a reminder to think before you tweet.  Business Insider chief technology officer Pax Dickinson has been ousted after a series of crude tweets—including disparaging comments about women—came under…

September 10, 2013, 12:02 PM EDT

CNET Is Targeting the Tech-Hungry Latino Market With a New Site Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

September 9, 2013, 12:00 AM EDT

Hearst Is the Latest Publisher to Jump On Native Ad Trend Scale across brands

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…

May 27, 2013, 9:57 PM EDT

HTC One Is Putting 40% of Its Ad Buy Into Digital Brand isn't leaning solely on TV

Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction. In an advertising world still…

April 5, 2013, 9:58 AM EDT

Community Star Gillian Jacobs's Biggest Time Suck Is Vine Loves NPR, RuPaul

Who Gillian Jacobs Age 30 Accomplishments Stars as Britta Perry on NBC's Community; appears in The Incredible Burt Wonderstone (in theaters March 15); Juilliard graduate Base Los Angeles What’s the first information you consume…

March 6, 2013, 7:09 AM EST

Ars Technica Ads Get Ahead of the Story Tech site develops predictive platform to monetize traffic surges

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…

February 4, 2013, 3:57 AM EST

Deadspin: An Oral History How an irreverent sports site made the big leagues

It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…

January 28, 2013, 12:01 AM EST

Information Diet: Fred Armisen Portlandia star is platform agnostic when it comes to his passion for music

Specs Age 45 Accomplishments Co-creator, star of IFC’s Portlandia (the special episode “Winter in Portlandia” airs Dec. 14; Season 3 premieres Jan. 4); Saturday Night Live cast member Base New York What’s the first information…

December 7, 2012, 5:35 AM EST

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