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Topic: Gavin McInnes

Rooster's Gavin McInnes (center in underwear)
Creating Ads for People Who Hate Ads Rooster's Gavin McInnes explains his brand of gonzo advertising

Gavin McInnes doesn’t care about your product. This would be all well and good if the co-founder of Vice magazine—that bible of Williamsburg, Brooklyn, N.Y., hipsterdom—hadn’t gone and rebranded himself…

June 20, 2011, 6:39 AM EDT

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