Advertisement

Topic: Gatorade

Michael Jordan Waxes Poetic in Gatorade's New Paean to Sweat

It's not all created equal

Gatorade really does love sweat. Last year, the brand's hidden-camera ads with Peyton Manning and Cam Newton required customers at a convenience store to "sweat it to get it." If would-be…

Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

And it's the music that's the star

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for…

Gatorade Digitally Remastered 'Be Like Mike' After 23 Years, and Damn Does It Hold Up

Classic spot looks like new

For those of us who've spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th…

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping

Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

Gatorade and Dwyane Wade Give High School Basketball Team the Surprise of a Lifetime

Riverdale Rebels rewarded

We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip…

Gatorade Looks Back at Its Impressive History Once Again in New Ad

Brand goes back to the well, and it works

If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965…

New Gatorade jingle not as old as you think

Gatorade has created one of the rarest things in the advertising world: a jingle so good, no one realizes it's a jingle. The sports drink's new G Series ads…

Tiger Woods learns to focus in Gatorade ad

Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which…

What's the shelf life of these golden oldies?

Reruns. They're not particularly appealing when it comes to sitcoms, and they raise eyebrows when they're commercials. I saw two resurrected spots recently that, while good, made me wonder…

Gatorade takes a leap with 'ball girl' video

Another day, another viral campaign where you have to squint to find the culprit. This time it's Gatorade, whose “Amazing ball girl catch” has gotten a few hundred thousand views…

Advertisement