Topic: Gatorade

Gatorade Digitally Remastered 'Be Like Mike' After 23 Years, and Damn Does It Hold Up Classic spot looks like new

For those of us who've spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th…

February 12, 2015, 11:16 AM EST

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

June 6, 2014, 1:39 PM EDT

Gatorade and Dwyane Wade Give High School Basketball Team the Surprise of a Lifetime Riverdale Rebels rewarded

We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip…

February 19, 2014, 10:45 AM EST

Gatorade Looks Back at Its Impressive History Once Again in New Ad Brand goes back to the well, and it works

If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965…

March 13, 2013, 9:23 AM EDT

New Gatorade jingle not as old as you think

Gatorade has created one of the rarest things in the advertising world: a jingle so good, no one realizes it's a jingle. The sports drink's new G Series ads…

May 3, 2010, 10:00 AM EDT

Tiger Woods learns to focus in Gatorade ad

Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which…

April 9, 2009, 3:03 PM EDT

What's the shelf life of these golden oldies?

Reruns. They're not particularly appealing when it comes to sitcoms, and they raise eyebrows when they're commercials. I saw two resurrected spots recently that, while good, made me wonder…

November 25, 2008, 9:40 AM EST

Gatorade takes a leap with 'ball girl' video

Another day, another viral campaign where you have to squint to find the culprit. This time it's Gatorade, whose “Amazing ball girl catch” has gotten a few hundred thousand views…

June 25, 2008, 12:33 PM EDT

Behind the scenes: Gatorade’s ‘Big Head’

Been meaning to link to this for a while: Element 79’s great “Big Head” commercial for Gatorade. Here’s some background from Screen magazine on the technical challenges of making the…

July 13, 2006, 8:47 AM EDT