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Topic: The Gap

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Instagram Gives Brands Instant Access to Ad Campaign Data First time self-serve tools available

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how…

August 21, 2014, 1:07 PM EDT

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

Crispin Trims Staff Cuts follow Old Navy loss

On the heels of news that 5-year client Old Navy was parting ways with Crispin Porter + Bogusky, the agency on Thursday announced it was laying off 21 employees.  “This has…

July 18, 2013, 4:34 PM EDT

16 of the Gayest Ads in History From Ivory soap to Marky Mark

With advertisements from The Gap, Amazon’s Kindle and JCPenney acclimating the public eye to seeing frank images of same-sex couples, it’s easy to conclude that we’re simply seeing the product…

June 16, 2013, 10:17 PM EDT

Sizzler Has a Food Truck. Sorry, Hipsters How a hot local trend became a marketing vehicle for national chains

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…

August 7, 2012, 12:00 AM EDT

New York Man Sues Gap Over Logo Robert Lopez claims Lower East Side design is a rip-off

The Gap Inc. has unwittingly stepped right in the middle of a Lower East Side turf war. And if history has anything to teach the company, it may have met…

May 12, 2011, 5:59 PM EDT

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