Advertisement

Topic: The Gap

Tinder Shuts Down Gap's Pants Party Because Campaign Violated Terms of Service

Brand posted unauthorized marketing

Just as The Gap was about to launch a new marketing campaign on Tinder, the hot dating app announced that the retailer's plans were an unauthorized violation of its terms…

Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It

The Gap releases a micro-series made for repeat

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way…

Instagram Gives Brands Instant Access to Ad Campaign Data

First time self-serve tools available

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how…

New Technology Allows Brands to Bypass Agencies

First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

Crispin Trims Staff

Cuts follow Old Navy loss

On the heels of news that 5-year client Old Navy was parting ways with Crispin Porter + Bogusky, the agency on Thursday announced it was laying off 21 employees.  “This has…

16 of the Gayest Ads in History

From Ivory soap to Marky Mark

With advertisements from The Gap, Amazon’s Kindle and JCPenney acclimating the public eye to seeing frank images of same-sex couples, it’s easy to conclude that we’re simply seeing the product…

Sizzler Has a Food Truck. Sorry, Hipsters

How a hot local trend became a marketing vehicle for national chains

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…

New York Man Sues Gap Over Logo

Robert Lopez claims Lower East Side design is a rip-off

The Gap Inc. has unwittingly stepped right in the middle of a Lower East Side turf war. And if history has anything to teach the company, it may have met…

Advertisement