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Topic: Games

Ad of the Day: Scrabble Tells a Delightful Love Story Entirely in Anagrams

Lola Madrid spot gets a high score

When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all. Luckily, the wordplay in this charming 80-second film is more clever and compelling…

New Rovio CEO Faces a Host of Challenges

Can the creator of Angry Birds be more than a one-hit wonder?

Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question,…

Facebook Ads Aim to Help Mobile App Marketers

Designed to combat dreaded churn rates

Mobile marketers spend plenty of resources getting consumers to download their apps, but—with the exception of extremely popular go-to utility apps such as Google Maps or Twitter—smartphone users tend to…

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye

'Play with your food'

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will…

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

Google Bringing TrueView Ads to Apps, Games

Marks the first time users will be able to skip ads outside video

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday…

Data Points: Rich Media

The affluent still love print, but they spend more time online, with apps, games and social networks

The rich are just like the rest of us—they're spending more and more time glued to their screens, according to Ipsos Media CT's 2012 Mendelsohn Affluent Survey. Affluents' time online…

Condé Nast Releases 'Fashion Hazard' iOS Game

Arcade-style app lets users practice runway skills

Condé Nast might be best known for its glossy mags, but did you know that the publisher also has a digital media incubator? Since its inception in 2011, Condé’s Interactive Product…

Facebook Gets Earful on How to Spend IPO Cash

Ad world says search, data and mobile should be its priorities post IPO

With Facebook expected to go public this Friday, May 18, Mark Zuckerberg is already getting an earful from Wall Street about what he needs to do to boost earnings. Madison…

Hasbro to Produce Zynga-Inspired Toys, Games

First products will roll out this fall

It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act. The social gaming company has licensed to…

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