Topic: FX

Fargo Earns Solid Sampling in Debut

Pitch-black dramedy bows to a cumulative 4.15 million viewers

The series premiere of FX’s adaptation of Fargo drew some decent sampling Tuesday night, scaring up 2.65 million viewers and a 0.8 in the 18-49 demo. While the 10 p.m. deliveries…

FX Will Renew The Americans

Stylish spy drama earns a third season

Fans of the FX Cold War spy drama The Americans can rest easy about the show’s prospects, as the network is very close to announcing a formal third-season renewal. Speaking at…

What Women Watch on TV

Their viewing habits may surprise you

In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before…

Broadcast’s Incredible Shrinking Thursday

Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

Brands Win the Oscars in Your Adweek Daily [Video]

John Tejada's picks of the day

Today, we look at Oscar brand winners, the hottest TV channel for drama, and the numbers that prove why TV is still so big.  

FX Is the Edgiest and Most Prolific Drama Producer on Ad-Supported TV

Network has 13 pilots in various stages of development

Not so long ago, the prospect of an established actor accepting a role on a television series was as remote as the moons of Saturn. Backsliding from film to the…

Archer Runs Revealing Banner Ads in Reddit's Nude-Photo Forum

Saucy FX cartoon knows its niche

How do you market an animated comedy about a horndog spy? Duh—post ads on a NSFW Reddit forum, where tons of young horndogs in your target demographic are hanging out…

The 10 Most Epic TV Show Promos of 2013

Mobsters and butt cracks and thrones, oh my!

It was a mixed bag for TV generally in 2013, but not a bad year for TV promos—in fact, some of the most inventive ads on the dial (or the…

The Hot List Gala 2013 [Video]

Lauren Reeves catches up with winners and guests

Cosmo's Joanna Coles and FX's John Landgraf are among those chatting with Lauren Reeves at Adweek's first-ever Hot List Awards party, plus a quick hello from special guest Louis C.K.  

TNT Scares Up Big Business With Mob City

Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…