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Topic: FX

FXX Speeds Up Expansion Plans With Help From Shows New and Old

'You're the Worst' crosses over from FX

Stephen Falk wasn't sure how to react when he got the news that his critically acclaimed but low-rated FX sitcom, You're the Worst, would move to FXX for Season 2.…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

FX Snatches Up the TV Rights to Air Straight Outta Compton

Continues movie spending spree

Though it's not clear how much of the 147 minutes FX will be able to show on basic cable, the company said today it has acquired exclusive U.S. commercial television…

'Simply Too Much Television' Is Being Made Today, FX Networks CEO Says

Audiences must choose from 400 scripted shows and counting

Audiences aren't the only ones who have become overwhelmed by all the TV content available to them. At least one network head also agrees enough is enough. "This is simply too…

How FX Is Facing Down the Challenges of Promoting Season 2 of The Strain

Sets animated prequel, online course

Devising a marketing campaign for the return of 2014's top-rated freshman cable scripted series among adults 18-49 might seem easy—all those viewers will simply come back for more, right? But…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

21st Century Fox Hopes to Complete its Massive Media Review By Year's End

Spends about $1 billion in media annually

The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest search comes…

Multicultural Talent Is Surging on TV and Winning Mainstream Audiences

A long-awaited shift

Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the…

Check Out These Photos From the 2015 FX Upfront

Beer and bowling mix at star-studded event

Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century…

The Not-So-Funny State of TV Comedy

These are grim times for the sitcom, but networks remain optimistic

Over the past dozen years of taping Two and a Half Men on Stage 26 on the Warner Bros. lot in Burbank, Calif., Jon Cryer had grown to dread the…

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