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Topic: FX

Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

And why she’s so fearless

When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment? Don't ask Stephanie Gibbons, who set up TVs in nearly every…

FX CEO Says 'Human Curation' Is Still More Important Than Data

Targeting can only get advertisers so far

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their…

How FX Competes for New Series Without a Netflix-Size Budget

Personal touch, marketing prowess give network an advantage

As streaming services like Netflix, Amazon and Hulu snap up original series away from linear networks and lure creators with big paydays and promises of creative autonomy, their competitors have…

After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You to Turn Off Your Cellphones in Theaters

Broad marketing campaign for Season 7

FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated Swimsuit Issue and re-created Magnum P.I.'s…

FX and Sports Illustrated Feature 'The Girls of Archer,' Swimsuit Issue-Style

Branded content debuts online today

If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for…

How Pizza Hut Ended Up in The People v. O.J. Simpson

Chain stepped in after Domino's didn’t give permission

The Ford Bronco was front and center during last night's episode of FX's hit miniseries, The People v. O.J. Simpson: American Crime Story, which covered Simpson's efforts to flee authorities…

Why FX’s Bizarre New Clown Comedy 'Baskets' Is Obsessed With Costco and Arby’s

Eschewing the 'fake brand' in favor of authenticity

FX's quirky comedy Baskets, starring Zach Galifianakis, is one of the season's strangest new series—it's the kind of show you'll either love or never want to watch again. The comedy,…

American Crime Story's Connie Britton Is Mystified by the Internet’s Obsession With Her Hair

And why she's afraid to watch Making a Murderer

Specs Age 48 Claim to fame Star of FX's American Crime Story (premieres Feb. 2) and ABC's Nashville (returns March 16) Base Los Angeles and Nashville Twitter @conniebritton Adweek: What's the first information you consume…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Q&A: How Fargo’s Showrunner Made the Best Television You’ll See This Fall

Noah Hawley on nurturing the brand

While there may be "too much television" on the air, there has been a lack of truly great TV this fall. None of the 22 new broadcast shows have broken through…

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