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Topic: FS1

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Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

Hooters Celebrates Turning 30 With Instagram Bash Invites 300,000 former waitresses to show up and snap selfies

Hooters, the original "breastaurant" chain, this weekend will begin pushing its 30th birthday campaign that includes inviting back 300,000 former waitresses to celebrate on Oct. 4 in its 400-odd locations.…

September 28, 2013, 6:00 AM EDT

Fox Sports 1 Powers Through Its First Month Startup cable net dominates second-tier players

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor. According to Nielsen data, FS1’s first 30 days…

September 20, 2013, 1:41 PM EDT

FXX Launches to Big Ratings Gains Newbie net shows vast improvement over precursor Fox Soccer Channel

FXX went live Monday at 7 a.m. EDT, and it’s already quite a bit more popular than precursor Fox Soccer Channel. According to Nielsen’s fast national ratings, FXX in its first…

September 3, 2013, 7:55 PM EDT

Fox Sports 1 Studio Shows Stumble Out of Gate Fox Sports Live, Crowd Goes Wild deliver tiny audiences at outset

After getting off to a fast start a little more than a week ago, Fox Sports 1’s signature highlights show is having trouble finding an audience. According to Nielsen live-plus-same-day data,…

August 27, 2013, 7:35 PM EDT

Fox Enlists Mega-Robot to Promote FS1 Launch Cleatus comes to life … and he’s bearing down on a city near you

Cleatus walks among us. In advance of the August 17 launch of Fox Sports 1, the network’s marketing and promotions team has brought the animated Fox NFL Sunday robot to life…

August 9, 2013, 4:34 PM EDT

Fox Sports Grabs Rights to Golf’s U.S. Open High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

August 7, 2013, 11:23 PM EDT

NBC Sports Drives Off With Nascar Rights ESPN, TNT to take a final lap in 2014

On the eve of ESPN’s 18-race Nascar season, it appears that the network’s affiliation with auto racing is entering its final lap. According to multiple sources, ESPN will not renew its…

July 23, 2013, 2:57 PM EDT

Mo Shines, but All-Star Ratings Continue to Falter Another low-rated Midsummer Classic for Fox

As baseball’s all-time saves leader ambled in from the bullpen in the bottom of the 8th inning, fans at Citi Field—and all over America—stood up and took notice. New York Yankees…

July 17, 2013, 6:16 PM EDT

Fox Sports Cooks Up Epic Promo for FS1 90-second spot will air during MLB All-Star Game

Fox Sports has created a supersized new promo spot designed to get viewers of the 2013 MLB All-Star Game pumped for the launch of what it is calling the “biggest…

July 8, 2013, 2:11 PM EDT

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